Episode 273
Episode 1150 - Critical Mass Radio Show - October 3, 2018 Dr. Michael Solomon
Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show
October 3, 201821m 46s
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Show Notes
In a postmodern world in which each person's reality is shaped by social class, gender identity, culture and lifestyle choices -- many categories are no longer relevant. So how can marketers understand the "new consumer"? Dr. Michael Solomon joined us to discuss his book Marketers, Tear Down These Walls! Liberating the Postmodern Consumer, and how to break down the walls and liberate the "postmodern consumer."