Critical Mass Radio Show February 12, 2013 Ken Tencer, Doug Wheeler
Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show
February 20, 201351m 51s
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Show Notes
Ken Tencer, Partner and CEO of Spyder Works Inc. talks with host Richard Franzi about his Eight Steps to Brand Re(Invention). Ken also discusses his book, The 90% Rule, that integrates three fundamental principles of good business into a pragmatic and powerful approach to business development.
Doug Wheeler, Principal of Summit Performance Group joins our show after his company announced a marketing and co-branding agreement with Adelman Travel. Doug discusses what the early stages of a new business relationship is like and how this partnership will aid in the expansion of his company.