
Critical Mass April 6, 2011
Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show
April 11, 201151m 27s
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Show Notes
Ray Williams, President of Jade Range talks with host Ric Franzi about the strategies and tactics he is using to re-build his commercial cooking brand. Also Ray shares how Jade uses "celebrity chefs" to help his brand achieve market differentiation.