#148: Kevin Espiritu – How Epic Gardening went from a blog to a video empire.
Epic Gardening has 2.5 million subscribers and nearly 300 million views on YouTube alone.
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Show Notes
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EPISODE DESCRIPTION
Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live.
And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.
And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.
So in this episode, you’ll learn:
- How Epic Gardening transitioned from a blog to a media company
- How Kevin operates more like an entrepreneur than a creator
- Why there may be opportunity in old industries
- And how to create things that other people just aren’t willing to
Full transcript and show notes
Follow Kevin on YouTube / TikTok / Instagram / Facebook / Pinterest
Kevin's Website
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TIMESTAMPS
00:00 - The YouTube Gardening Empire
01:37 - Kevin Quits His Job to Build Epic Gardening
05:31 - Being an Entrepreneur First
10:43 - There is Massive Opportunity in Old Niches
14:14 - Evaluating Trends and Staying Ahead
18:17 - Short Form vs Long Form Content
20:20 - YouTube Shorts Audiences are Different than Longform
22:01 - Investing $30k into 1st Physical Products
25:01 - TikTok and YouTube KPIs to Look at
26:00 - Asking People For Help
26:50 - How Should a New Creator Start?
28:29 - SEO is Important for Creators
29:39 - YouTube SEO
30:51 - How to Make the Best Video in Your Niche
33:05 - Managing Video Production is Hard
35:00 - Hiring and Managing People as a Creator
40:34 - How to Evaluate Ideas and Opportunities
44:49 - Copycats Can Only Grow So Big
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