Steph Smith, Head of Trends.co // Building In Public, Finding Your First 1000 Users + Growing Online

Steph Smith leads Trends at The Hustle. She's a serial indie maker, writer + marketer.

She's been a nomad since 2016 & has traveled to 50+ countries while working, learning to code + creating.

Watch + subscribe on YouTube: https://youtu.be/qQtciVUeOMU

Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/stephsmithio

What You'll Learn:

• how to pre-sell + validate your idea
• economics of self-publishing vs traditional book deals
• what you can learn from games like chess
• defining your personal monopoly
• finding your first 1000 users
• writing for humans vs google
• leveraging communities + viral platforms

Timestamps

• 00:00:00 Intro
• 00:02:00 What You Can Learn From Chess
• 00:07:39 Chess vs Real Life
• 00:13:33 Pre-Selling An Idea
• 00:17:51 Economics of Book Deals vs Self-Publishing
• 00:19:23 "Steph is an animal…in a good way"
• 00:21:19 Healthy Competiton + Sibling Rivalry
• 00:25:38 Lifestyle Creep + Golden Handcuffs
• 00:27:14 Steph's Book: "Doing Content Right"
• 00:29:09 Avoiding Scammy "Online Marketers"
• 00:34:08 Personal Monopoly + Your Differentiator
• 00:39:04 Example: Costco's Differentiator
• 00:43:17 "What You Wouldn't Do In Person"
• 00:46:34 Growth Models To Grow Efficiently + Compound Over Time
• 00:48:02 Bedrock Channels: Importance of SEO
• 00:51:09 Example: Writing For Humans vs Google
• 00:55:46 How We Do Keyword Research
• 01:01:43 Tools To Use + Ranking For Keywords
• 01:04:38 First 1000 Users – Do Things That Don't Scale
• 01:08:40 Leveraging Communities + Viral Platforms
• 01:12:06 "How To Be Great? Just Be Good, Repeatedly"
• 01:15:25 The Power Of Building In Public
• 01:19:22 Wrap-Up