197 – How to Use Data to Grow Your Music Career – with Ben Mendoza of Beatchain

Do your eyes glaze over when you hear terms like “data” in relation to music careers? The truth of the matter is that actionable insights might be one of the most exciting developments in recent history. In this episode of The New Music Industry Podcast, I pass the mic with Beatchain founder Ben Mendoza, who shares the story behind the platform, how it came to be, and how it can be used to help you build your fan base and monetize your music. Podcast Highlights: 00:45 – What’s new this week? 02:27 – A tool you should be using as a musician 03:03 – The advantages of being a tech company 04:25 – What struggles do artists have today? 06:33 – The right tools 10:48 – How Beatchain came about 20:46 – Leveling the playing field with actionable data 32:59 – Shiny object syndrome (you can’t polish a turd) 36:11 – What’s the greatest challenge you’ve overcome? 38:24 – Are there any books that have helped you on your journey? 40:27 – Closing thoughts 41:57 – Three takeaways from the interview 44:32 – News and updates 45:29 – Listener comments 46:30 – Get in touch with David Transcription: The old rules don't apply anymore. DIY artists and creators can be successful if they have the right tools to help them along their journey.Share on X