192 – Looking to the Future of a Blockchain-Powered Music Industry – with Stefan Schulz of Bitfury Surround

If there’s more content than ever, doesn’t it mean engagement numbers should also be going up? Is it possible that data isn’t matching up with reality? In this episode of The New Music Industry Podcast, I talk to Stefan Schulz of Bitfury Surround. As we look to the future of a blockchain-powered music industry, we consider how this will change royalty collection and a variety of other areas. Podcast Highlights: 00:18 – How have you been holding up during the pandemic? 02:01 – What are some of the unique challenges streaming poses when it comes to royalty collection? 08:00 – Red tape and bureaucracy 11:28 – More content should mean more engagement 21:43 – What does blockchain technology make possible? 30:07 – New opportunities for monetization 35:33 – What are some of the greatest challenges you’ve overcome? 40:10 – What are some of the greatest victories you’ve experienced? 43:09 – Is there anything else I should have asked? 43:38 – Final thoughts Transcription: Coming soon.