113 – How to Leverage Influencer Marketing to Promote Your Music – with Johnny Vieira of TribeFluence

“Influencer marketing” is a bit of a buzzword these days. But how does it apply to the music industry? Can a musician take advantage of influencer marketing to grow awareness for their music? In this episode of The New Music Industry Podcast, I chat with Johnny Vieira, CEO & Founder of TribeFluence, and he explains why influencer marketing represents a significant opportunity for musicians. Download the PDF Cheat Sheet Get in Touch with Johnny: Johnny has graciously offered to speak with anyone who’s interested in taking advantage of influencer marketer to grow their career. You can get in touch with him at: [email protected] (310) 691-4487 Podcast Highlights: 00:14 – Introductions 00:22 – How did you come to launch a tech company? 02:07 – What are some of the most challenging aspects of building a music career in the digital age? 03:16 – How does TribeFluence help musicians? 05:16 – How did the idea for TribeFluence come about? 09:10 – How do you define influencer marketing? 11:12 – How has influencer marketing evolved over time? 13:11 – Why should musicians focus on working with microinfluencers? 15:29 – Are there certain products that benefit more from influencer marketing? 17:30 – What are the best platforms for influencer marketing? 19:15 – What makes TribeFluence stand out from other tools? 20:57 – What’s the best advice you’d give to a musician utilizing your platform? 22:32 – What’s the biggest challenge you’ve experienced as an entrepreneur? 24:32 – What are the greatest victories you’ve experienced as an entrepreneur? 25:50 – Are there any books that have impacted you on your journey? 28:22 – Closing remarks Transcription: Coming soon. Upgrade to Members Only Audios for more exciting, exclusive training.