065 – A Revolutionary Approach to Social Media Growth [Spark Infinity]

Do you ever feel stuck with social media growth? Do you feel like you’re running behind the times? Or do you struggle to get it all done? In this episode of Creativity Excitement Emotion, David reveals a new approach to social media growth that can be readily applied to any independent career or entrepreneurial endeavor. Let’s dive in! Download the PDF Transcript Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” Highlights: 00:17 – Opening thoughts 04:55 – Today’s presentation 05:05 – Why fine-tuning and micro-adjustments? 09:33 – Benefits of this approach 27:29 – Potential pitfalls to this approach 31:38 – Adjusting to data 33:46 – Conversation with an aspiring entrepreneur 37:24 – Attending the sold-out Living Colour and Extreme concert 39:30 – Adjusting your attitude 40:17 – The results so far 42:11 – Closing thoughts Summary: New times call for new approaches! In this episode of Creativity Excitement Emotion, David shares what he has termed a “fine-tuning and micro-adjustments” approach. His methodology will help boost your productivity while improving outcomes. Introduction David briefly discusses AI and how many people fear the rapid changes and their potential consequences. David intends to create the Contrarian’s Guide to AI to help people understand why it may not be all it’s been cracked up to be. Why Fine-tuning and Micro-adjustments? David shares the story of how his invoicing system wasn’t working for him anymore, mainly because it wasn’t letting him accept payments in USD. (Free solutions can have their limitations…) Since there was a client who wanted to pay him pronto, David quickly replaced his invoicing system one night and got paid for the outstanding balance almost immediately. David began to see how a simple adjustment reduced friction and improved efficiency. He started to see how this approach could apply to social media, entrepreneurship, and beyond. Benefits of Fine-tuning and Micro-adjusting Reduces the stress of having to make huge changes now. Adapting to present realities is a never-ending battle for independents and entrepreneurs. But if you make it a point to fine-tune as you go instead of waiting for the inevitable, it reduces the overwhelm of being forced to make major changes later. Makes a big difference long term. Constant course correction ensures that you’re moving smoothly toward your goals instead of veering off track and taking long detours you may not recover from. Creates greater awareness of opportunity. An important aspect of fine-tuning and micro-adjusting is input. To be able to make the changes you need to make today, you must be informed about the changes that are coming. When you stay abreast of changes in the world, you also become aware of more opportunities. Helps you avoid the “insanity cycle.” If you are constantly fine-tuning and micro-adjusting, then naturally you aren’t stuck doing things the same way expecting different results. You can adjust to real-time information and circumstances. Big companies can’t be as agile as the independent or entrepreneur because there’s often an approval process for everything, and the simple act of swapping out one tool for another can result in pushback from employees, the need for additional training, the creation of new procedures, and more. Fine-tuning and micro-adjusting is an agile approach, allowing for gradual change that reduces overwhelm. Implementation of better solutions leads to better results. Is that social media scheduler slowing you down? Is it lacking the features you need to be fully unleashed in your creativity? Then swap it out for another tool that gives you what you need. This will lead to better results! Gain knowledge and skills. If you’re stuck, take a course! Not all input will prove useful, but the more aware you are of your surroundings, the more likely you’ll be to pinpoint and implement solutions that solve your problems. Accomplish things you might not otherwise get around to. A slight change can make a world of difference. Because you’ll constantly be looking for efficiency hacks, you may leave yourself with more time to get things done that you previously had trouble getting around to. Allows for more creative fusion and alchemy. Connect the dots between seemingly different subjects. Utilize your skills and experiences in new ways. Innovate your creative expression. Adapt faster. Adaptation doesn’t have to be slow. As you get into the practice of fine-tuning your work, you’ll become acclimatized to adapting at a speed most would find rare. Save time. Maybe today’s the day you learn keyboard shortcuts for your DAW. Or, maybe you find a virtual assistant to do some research for you while you’re updating your website. Whatever it might be, opportunities to save time will present themselves as you’re making those 0.1-degree turns toward your desired outcome! Take an entrepreneurial approach. The methodology proposed is decidedly entrepreneurial. It’s about taking the reigns and making the decisions, not becoming paralyzed by options. Something better came along? No problem – you can keep micro-adjusting until you get there. Say “goodbye” to perfectionism. Perfectionist tendencies will be challenged at every turn. This methodology requires that you make a mess rather than trying to get everything right. Potential Pitfalls to Fine-tuning and Micro-adjusting Can confuse your audience. You’re changing. But is your audience changing with you? You’ve got to make sure you’re steering in the direction your fans are headed, or you could end up giving them whiplash! Can be exhausting. This methodology can be a little like running on a caffeine high all day, every day. But we all know what’s waiting on the other side of a caffeine high… the dreaded crash. Take proactive self-care measures to ensure you aren’t burning the candle at both ends. Can lead to analysis paralysis. While David’s approach is meant to help you avoid this very thing, some people may still doubt themselves, doubt their decisions, spend too much time thinking about what to do versus actually doing… Be bold, take calculated risks, let the chips fall where they may, and only stop to look up at planned intervals. Not guaranteed to get better results. This is, unfortunately, true of any method you can name. Results are not guaranteed. But if you’re continually course-correcting to ensure you’re on the right path, it’s unlikely that you won’t see results from continually fine-tuning. Conversation with an Aspiring Entrepreneur David met up with his grade six teacher’s son, who mentioned that he would love to create what David has created. The aspiring entrepreneur shared some of his observations with David, and they rang true to his experience. This prompted David to say, “Entrepreneurs aren’t looking for opportunities to Kaizen every three months. They’re looking for opportunities to Kaizen daily.” Attending the Sold-out Living Colour and Extreme Concert David attended the solo-out Living Colour and Extreme concert in Vancouver. Their prior success notwithstanding, guitarist Nuno Bettencourt commented to the effect that it had taken Extreme the better part of 38 years to get to the point of playing solo-out clubs (especially in North America). David came away feeling inspired and assured of the fact that good work is rewarded. It may not be on your timelines, but if you keep putting in the effort, you will be rewarded for it. Adjusting Your Attitude You may not be able to control outcomes. But the one thing you can control is your attitude. One of the biggest benefits you can derive from the approach discussed here is to adjust your attitude. The Results so Far David started creating “org charts,” detailing who is responsible for what, as well as the tools that are, in a way, taking the place of human workers. He’s come across an array of tools he never knew about and has even purchased or implemented some new ones. He replaced his invoicing software (obviously!). He’s increased his social media output and is now publishing to 11 channels versus the previous five. Instead of putting things off, he’s getting to things immediately. Thanks to Udemy, David sees an opportunity to learn anything he needs to know, which has been helping him get unstuck rapidly. Transform Your Event with David's Expertise Did this presentation ignite your imagination? Elevate your next virtual or live event with David's dynamic speaking! Why David? ✅ Multifaceted Expert: From music and creativity to digital marketing and entrepreneurship ✅ Engaging Presenter: Captivates audiences with real-world insights and actionable strategies ✅ Customized Content: Tailors presentations to your audience's specific needs and goals David's Areas of Mastery: 🎸 Music (Guitar, Composing, Industry Insights) 💡 Creativity & Innovation 📱 Digital & Social Media Marketing 📚 Content Creation & Self-Publishing 🚀 Leadership & Entrepreneurship ⚙️ Operations & Productivity Limited Availability – Act Now! 🗓️ Book a Call with David Don't miss this opportunity to bring David's wealth of knowledge to your audience. His calendar is filling up fast – secure your date today! "I want to thank you so much for being on the show. You’ve unloaded a ton of value on my audience today and there’s so much great stuff to think about, especially around mindset. I feel like I’ve learned some things just talking to you. Thanks for being on and I have a feeling you’ll be on a show in the future as well." – Brent Vaartstra Questions? Contact us at [email protected].