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Peloton: Carolyn Tisch Blodgett
Season 1 · Episode 2

Peloton: Carolyn Tisch Blodgett

Carolyn Tisch Blodgett is the former Global Head of Marketing for Peloton, the cycling company that has revolutionized at-home fitness. In this episode, Carolyn gives us a behind-the-scenes look at what it was like scaling Peloton from their humble beginnings in a WeWork office to a global, publicly traded company. She also dishes on creating the aspirational brand identity for Peloton, and gives us an honest account on the difficulties behind balancing motherhood and running a rapidly growing company.

Creatives Offscript · Nate Watkin, Carolyn Tisch Blodgett

June 11, 202047m 27s

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Show Notes

Carolyn Tisch Blodgett is the former Global Head of Marketing for Peloton, the cycling company that has revolutionized at-home fitness. In this episode, Carolyn gives us a behind-the-scenes look at what it was like scaling Peloton from their humble beginnings in a WeWork office to a global, publicly traded company. She also dishes on creating the aspirational brand identity for Peloton, and gives us an honest account on the difficulties behind balancing motherhood and running a rapidly growing company.

Topics

marketingcareer advicecmosuccess storiescreativitypelotonadvertisinginspiration