How to Make Enemies and Alienate People: Small Business Edition
Creative Business Rebellion: Anti-Strategy & Sorcery for a Wildly Successful Small Business · Amy
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Show Notes
Do you feel like every time you post online, you're just shouting into the void? Like the algorithm is against you, like no one's really listening or cares? It's kind of true.
In this episode, I'm sharing how creative entrepreneurs are getting lost in a sea of sameness and how you can be a beacon to the right people who will show up for you time after time. We're talking about identifying your common enemy, why it's okay to alienate people (with kindness), and how being unapologetically yourself is the fastest way to build a community that actually cares. If you're tired of censoring yourself and playing it safe online, this one's for you.
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TIMESTAMPS
00:00:00 - shouting into the void
00:00:39 - how to make enemies
00:01:23 - people rally around a common enemy
00:02:07 - what is your business's enemy?
00:03:44 - finding your shared values
00:04:32 - how to alienate people
00:05:22 - you cannot cast a wide net
00:06:09 - cultivating the right community
00:06:59 - stop censoring yourself
00:08:21 - when alienation creates connection
00:09:23 - being your own person online
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Watch on YouTube → https://www.youtube.com/amyeaton
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