#38: Choose Power: Grit, Strategy & Legacy with Rosie Paulsen
Create Brand NV · Nicole Valentin Alicea
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Show Notes
Nicole sits down with entrepreneur, speaker, and “Medicare Matchmaker” Rosie Paulsen to unpack a life powered by grit, faith, and focus. From selling her first agency to leading Simple & Reliable Insurance Services (SNR), Rosie shares how moving from tactics without strategy to a true North Star grew her business 600% and how small, daily improvements compound into big wins.
They dig into personal branding (why you are your company’s biggest asset), the DISC assessment and smart delegation, resilience after setbacks, serving the community (Florida Commission on the Status of Women), and building multigenerational wealth. Rosie also debuts her mantra: “Choosing is an attitude of power.”
You’ll learn:
- Strategy vs. tactics: how to stop drifting and grow with intention
- Why authenticity beats polish (and attracts the right clients)
- Leadership that drives 100% producer engagement
- How to diversify your services and think legacy, not just income
Connect with Rosie: rosiepaulsen.com • @therealrosiepaulsen
Book: Ñeque: Resilience, Purpose & Grit