Episode 44: The Hockey Guys - From Dorm Room Chaos to Working With the NHL
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Show Notes
How a COVID accident became the biggest vibes-driven hockey brand in the game.
Scott and Jamie sit down with Jonny and Austin, two of the original Hockey Guys, to break down how a group of college teammates stuck in online classes accidentally built a brand that now partners with more than half the NHL.
They walk through the real story: Ontario and Manitoba childhoods, leaving home early, billet adventures, injuries, and the mental grind that shaped them long before TikTok. Then they explain why their content works, why fans who never played hockey connect with them, and how “just being the boys” ended up doing more to grow the game than any marketing campaign.
In this episode:
- The COVID dorm-room moment that launched a media brand
- Why the NHL hands them the keys to so many events
- The real junior hockey path: billets, pressure, setbacks, and family support
- Ontario vs. Manitoba: two childhoods, same love for the game
It’s funny, honest, and unexpectedly insightful...the story of how guys who just wanted to play hockey ended up changing how it’s shared with the world.
Socials:
TikTok: https://www.tiktok.com/@crazy.hockey.dads
X: https://x.com/Crazyhockeydads
Instagram: https://www.instagram.com/crazyhockeydadspodcast/
Facebook: https://www.facebook.com/profile.php?id=61576627751551