#11 Jeremiah Gardner and Brant Cooper, How to Build a Brand
Craftsman Founder with Lucas Carlson and Eliot Peper · Lucas Carlson
October 20, 201443m 54s
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Show Notes
Brand building isn't just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast.