154 | From Etsy to Shark Tank: The Boss Babe Behind Freshly Picked - with Susan Peterson

I was first introduced to Susan Peterson when I bought a pair of baby moccasins from her Etsy shop years ago – but then, just a few weeks ago, I was watching reruns of Shark Tank with my son when I saw Susan come on the screen to pitch Freshly Picked!

I was amazed to see that the mom I bought those shoes from had grown her Etsy shop into a multi-million dollar brand, helping people all over the world style their babies in a cuter way, and I just had to bring her on the show and talk about that journey! 

You Will Hear About:

• [2:30] Creating the first pair of baby moccasins
• [4:40] Wisdom from Susan’s grandma and childhood
• [8:35] Every business has its growing pains
• [10:20] Susan’s Shark Tank experience
• [16:15] Why Freshly Picked had to raise money
• [21:30] “Do what you do best and hire out the rest”
• [25:30] Becoming an effective leader and creating an amazing company culture
• [27:30] The pressure of being a boss babe
• [30:00] Betting on yourself
• [32:00] Social media: you have to use it, don’t let it use you
• [40:10] Where Susan sees herself in five years
• [43:25] Amicably ending business relationships

Resources:

• Learn more at freshlypicked.com
• The Fringe: freshlypicked.com/pages/join-the-fringe
• Instagram: instagram.com/susan.m.petersen

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Mommy Millionaire is produced by Podcast Masters