CRAFTED

The neighborhood bar is one of the last places untouched by AI, big tech, and all their algorithms. But what if that’s actually holding each us back from finding our “perfect” drink?In Part 1 and 2 of this series, we explored Dr. Kevin Peterson’s Cocktail Theory. And in this episode, we turn to his latest project, which aims to decode your taste and guide you to the drinks you didn’t know you were looking for. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.

Top mountain guide certifications (like AMGA and IFMGA) have a pass rate of around 70%. But what if we told you that in the wine world, the most rigorous certifications have a pass rate that’s only about 8% — and it’s often lower than that.The certifications of ‘Master Sommelier’ and ‘Master of Wine’ are two of the most demanding in any field. And our guest today, Doug Frost, is one of only three people in the world to hold both.So Doug and Eli dig into what makes these courses so challenging; the differences between the two; and, most importantly, why they matter. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.

Americans love coffee — there are well over 40,000 coffee shops in the USA — but it’s easy to argue that many other countries are doing coffee better. Why is that, and what can be done to elevate American coffee culture to the level it most definitely deserves? Floreo Coffee founder, Sebastian Skokan, has dedicated himself to this cause, and today, he’s sharing his answers with Jonathan Ellsworth & Eli Brown.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.

Jonathan started falling down the rabbit hole of hi-fi audio gear, and he says it’s all Simon’s fault. So in this conversation, Simon talks to Jonathan about his audio journey; why he’s singled out the world of hi-fi headphones as a place to begin; why he’s become a believer in “EQ”; and why it feels almost inevitable that he’ll end up exploring the world of loudspeakers, too.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:Craft Collective (1:18)Why Headphones Make Sense (5:53)Is Beethoven the Original Heavy Metal? (12:25)Headphones vs Speakers (15:57)Jonathan’s First Hi-Fi Headphones (29:19)Why You Should ‘EQ’ (35:07)The Qudelix-5k DAC/AMP + Equalizer (36:20)Dedicated Headphone Amp vs Integrated Amp (40:49)The JDS Labs Headphone AMP+DAC (44:10)Active vs Passive Speakers (1:01:18)Where To Go From Here? (1:06:35)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

Located at the base of Palisades Tahoe, Wildflour Baking Company is probably the most beloved bakery in skiing, and it definitely has the most accomplished customer base in the ski world. So Jonathan sat down with Wildflour owner, Susan Lopez, to talk about it all, and learn some of the secrets to Wildflour’s success.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.

What if everything you thought you knew about taste was wrong? Although we like to think flavor lives on the tongue, the truth is far more interesting; more than 80 percent of what we taste is actually smell. That revelation sits at the heart of Dr. Kevin Peterson’s groundbreaking book, Cocktail Theory, which is transforming the way bartenders, chefs, and curious drinkers think about their craft. In Part 1 of this series, we explored the foundations of his thinking, but we also left plenty of questions on the table. In this conversation, Kevin is back to tie up those loose ends. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.

How do you grow a national beverage brand without investors, trend-chasing, or artificial ingredients? Dram began as an all natural cocktail bitters producer, and (unintentionally) went on to become the leader in the ‘functional beverage’ space.Today, Eli talks with Dram founder, Shae Whitney, about Dram’s unlikely origin story; what led her to start making bitters with real botanicals; building a business in a Colorado ghost town; the strange history of their original production space; and how Dram navigated the rise of functional beverages without chasing trends.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.

Mads Buchardt founded Buchardt Audio with a vision of offering high-end sound and Scandinavian design at the best possible price. Known for “big sound in compact designs,” many of Buchardt’s speakers are handcrafted in their woodshop in Denmark using the finest Danish oak, and their loudspeakers exemplify the minimalist aesthetic that is a hallmark of Scandinavian design.Simon talks with Mads about how Buchardt Audio is delivering on its vision by offering speakers that sound incredible, are visually stunning, and a great value.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberHeaven 11Floreo Coffee CoBuchardt AudioTOPICS & TIMES:Growing up with Music (6:03)Getting into Hi-Fi (8:04)Founding Buchardt Audio (9:42)Mads’ First Speakers (12:08)What are Passive Radiators? (12:55)Staying Small & Running Lean (16:53)Early Challenges (18:53)Big Sound in a Compact Design (22:22)Manufacturing in Silkeborg (25:30)Buchardt’s Masterpiece: the E50 (27:14)Active Speakers (43:57)What's Next for Buchardt Audio (55:36)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister PodcastBLISTER NEWSLETTER:Get It & Our Weekly Gear Giveaways Hosted on Acast. See acast.com/privacy for more information.

For years, the “Mr. Potato Head” theory of drinks was accepted by bartenders to create new cocktails and memorize recipes. But until the release of Cocktail Theory, by Dr. Kevin Petersen, no one had taken the time to prove it, and now, Cocktail Theory is reshaping how bartenders are designing drinks. Today, Eli talks with Kevin about his diverse background and how it informs cocktail creation; the Mr. Potato Head theory of cocktails; the core concepts of the book; and much more.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.

ACASTZerno is one of the hottest brands in the world of specialty coffee, and for good reasons. So Jonathan recently met up with Zerno’s founder, Vel Genov, at their brand-new manufacturing center in Chicago, and today, you’ll get to hear their follow-up conversation, where they discuss what led Vel to design & manufacture coffee grinders in Chicago; Vel’s obsession with quality, functionality, and aesthetics (rather than price); burr sizes and why they matter; product design, iteration, and manufacturing; comparisons between the Zerno Z1 and the new Z2; and more.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.

While the overall category of craft beer is currently experiencing a decline, the Burlington, Vermont craft beer maker, Zero Gravity Beer, is thriving. How? To find out, Eli talked with Zero Gravity’s Christopher Costello about the keys to Zero Gravity Beers’ success; what has evolved and what’s stayed the same for them over these 20 years; the current state of New England brewing; and more.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberZero Gravity BeerZero Gravity CommunityTOPICS & TIMES:Zero Gravity Background (1:50)Farm House Model (11:52)Production Facility (14:22)Adapting to High Growth (19:26)State of the Union: East Coast Beer (25:04)Terroir & Beer (30:34)3rd Place Space & Community (34:44)The Hummingbird Logo & ‘Listers’ (38:33)Caribbean Beer Dinner (41:06)The N/A Category (44:12)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister PodcastBLISTER NEWSLETTER:Get It & Our Weekly Gear Giveaways Hosted on Acast. See acast.com/privacy for more information.

Few craft categories have experienced the meteoric rise of ‘functional beverages,’ and specifically, THC-infused drinks. But despite their popularity, what goes into making these drinks remains a secret, and not all THC-beverages are created equal. So today, Eli talks with Fabric founder, Tom Eddleston, about what goes into crafting functional beverages with real intention. From cannabinoids to flavor-profile development, this conversation demystifies a category that is shrouded in misinformation. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberFabricFabric BlogFabric x POWFarm Bill BriefBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:An Introduction To Colorado Sober (2:17)History of Fabric (6:43)Definitions and Offerings (11:30)Ingredients (24:53)The Importance of Education First (32:02)Mental Health Advocacy (37:48)Mental Health & the Outdoors (42:38)Market Viability and Restrictions (45:36)Lobbying Efforts for Regulation (54:31)Cultural Significance of Inebriation (58:42)Zebra Striping (1:02:49)Distribution (1:05:40)Get Involved (1:10:03)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

Jonathan talks with Blister managing editor Luke Koppa, reviewer Paul Forward, and our bike editor, David Golay, about the craft categories that most captivated them this past year, and some of the categories they are most curious about heading into 2026.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberHeaven 11BLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:Luke Koppa (3:40)Paul Forward (18:45)David Golay (45:17)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

As we wrap up 2025, we are once again sharing the craft categories that most captivated our Blister reviewers this past year, and we’re revealing some of the categories they are most curious about heading into 2026. We kick things off with Simon Stewart, Jonathan Ellsworth, Kristin Sinnott, and Eli Brown. Please enjoy, and Happy New Year!We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:Simon Stewart (2:14)Jonathan Ellsworth (9:55)Kristin Sinnott (31:44)Eli Brown (51:05)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

Distillation has been a common topic here on Crafted as of late, and we have had the pleasure of speaking with some of the most important names in the American spirits industry. Yet, commercial distillation inevitably limits creativity and innovation.That is not the case for this week’s guest, Jesse Wilson, the founder of a pair of companies focused on home distillation, Still It and Chase the Craft. What began as a video series based around a man learning to distill has grown into an exploration of all things spirits innovation - Jesse has now distilled everything from Big Macs to 300 year old absinthe recipes. In this conversation we dive into the history of both companies, the science of distillation, the magic of aging, and the unique insights Jesse has gained from his exploration of supremely small batch spirits production. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberChase the CraftStill It18th-Century AbsintheDistilling Big MacsPotato VodkaBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:How Eli Discovered ‘Still It’ (3:58)Distillation Adventures & YouTube (7:15)Jesse’s First Still (21:03)Chase The Craft (27:41)Absinthe (34:04)Head, Hearts, & Tails (51:10)Charring Barrels (1:04:48)Big Mac Distillation & Meme Spirits (1:09:23)Who Should Try Home Distilling (1:16:30)The Future of Home Distilling (1:21:29)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.