
Craft to Career
207 episodes — Page 3 of 5

S2 Ep 110110. How YouTube can Grow Your Business
How YouTube can Grow Your Business with Emma of The 7t7 Club. Emma tells her story and all about growing her business on YouTube. She shares just how she has increased her audience and her community and how you too can successfully use this platform as a creative. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 109109. A New Platform to Sell Your Quilty Products: Whatnot
A brand new platform that could revolutionize business for quilters! I dive in with Carly, General Manager of Arts and Handmade, who shares all about Whatnot and how their platform could be a great place to sell patterns, fabric, notions and more. As we go over what it is and how it could help your business, your wheels will turn and you will become excited about this opportunity to enhance your business and gain community and connections. This platform could really be a game changer for the quilting industry! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 108108. Adding Value to Customers by RAISING Your Prices
How do you add value to your customers by raising your prices? There is more to it than just charging more. You provide a better service to your customers when you earn a profit and are able to invest in systems that create more efficiency, allow you to hire knowledgable people, scale your business and improve your product. You provide the best value and can charge what you're worth. I share what I have learned from spending several years studying business and will dive into this topic of Adding Value to Customers by raising your prices. Don't miss episode 108 with Elizabeth Chapell. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 107107. It's Okay To Quit
It's Okay To Quit with Elizabeth Chappell of Quilters Candy explains why you may want to quit and why it is okay! We are all just trying to figure out the next step through our life journey, including our business venture. If you love what you're doing right now- wonderful! But... if you aren't finding the joy, you CAN do something else, without shame. Join us on episode 107 to find out more about this topic. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 106106. Pinterest For Your Business
Pinterest marketing expert, Kate Ahl, helps others intergrate Pinterest into their business without the overwhelm. In today's episode, Pinterest For Your Business, Kate shares helpful advice and guidance on how you can use Pinterest to help you market and grow your business. I am excited to have Kate of Simple Pin Media Marketing on the Craft to Career Podcast! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 105105. Online Courses and EBooks
Online Courses and EBooks with Molly M Keyser. Molly is a savvy business woman with a wealth of knowledge. In this episode, she shares tips and advice about online courses, ebooks, and other digital products and marketing strategies. Molly is an expert in helping others turn their skills and passions into their own profitable business. See how she can help you and your business! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 104104. Hosting a Collaboration
Hosting a Collaboration with Cindy Hilfiger. Recently, Cindy participated in a collabortion with other Quilt Pattern Writing Course alumni. She shares what this collaboration looked like, what she learned from it and what success has come from participating in it. Don't miss this episode as it will be helpful for you to implement into your business strategies. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 103103. Taking Care of your Mental and Physical Health with Taylor Ann Macey
Taylor Ann Macey is an autoimmune health coach who helps people improve their health both mentally and physically. She shares insightful and tangable things that you can do to increase your energy, mental state and well being. Taylor also talks specifically about being an entrepraneuer who struggles with chronic illness. You won't want to miss episode 103! I am so excited to Taylor as a guest on the podcast! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 102102. Hosting Retreats with Verna Mosquera of The Vintage Spool
Verna of The Vintage Spool shares her experience and history in the quilting world. She has unique business ideas and creative ways that have brought success in her business in both hosting retreats and teaching. She is talented, sincere and has a gift for connecting with people. You won't want to miss her journey and the advice she offers as she opens up and shares about her story. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S2 Ep 101101. Maude of The Retro Quilter
Maude of The Retro Quilter shares her creative journey from discovering quilting to becoming a pattern designer. For those who are turning their craft into a career, Maudes fun personality, inspirational story and helpful advice will capture your attention and help you gain courage to reach for your dreams. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 100100. Growing A Successful Quilting Career
Join me as I talk with Christa Watson of Christa Quilts as she shares her journey over the last 25 years as a successful business owner in the quilting industry. She shares her triumphs, her struggles and the impact she has through what she offers in the quilting market. Her story is inspirational for new and experienced business owners a like. Don't miss the 100th episode of the Craft to Career Podcast! You won't want to pass on the advice and business insight that Christa shares! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 9999. My Priorities - Shifted
This week, we talk about measuring success and how we will know when we are successful. I share a story that has created a pivotal moment in my career. This experience has caused me to shift my priorities and will change my focus and how I plan to present and interact with my audience going forward. I feel that what I am learning on my journey can help you too, as a business owner, to feel fulfilled and find joy in your business endevours! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

Ep 9898. Why You Should Go To Trade Shows
Liza Taylor of Liza Taylor Handmade is a modern pattern designer and online fabric shop owner. She shares with us how seling your product at trade shows, conferences and craft shows can be beneficial to widening your audience and growing your business. In Why You Should Go To Trade Shows, Liza shares insight and tips on preparing for trade shows, what you should have in your booth and how you can gain customers and grow your email list. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 9797. Where is She Now? Follow up with Amy Lollis
Elizabeth of Quilters Candy follows up with Amy Lollis of Happy Hippy Studio following the completion of the Quilt Pattern Writing Course and her last coaching call. Amy shares what she has been working on over the last 6 months. Elizabeth offers great tips and advice for business growth and ways Amy can continue to follow her dreams and stay within her niche. You won't want to miss this epsiode, Where is She Now? Follow up with Amy Lollis, on the Craft to Career Podcast. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 9696. Why It Matters Who You Surround Yourself With
Who we surround ourselves with makes all the difference in not only our personal lives, but our business lives as well. In episode 96, I talk about how the people we associate with and what we choose to listen to, plays a role in how we show up, how we view the world and ultimately who we become. Don't miss tips and ideas on how to be successful in life and actually achieve your potential. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
S1 Ep 9595. How To Get More People Seeing Your Offer with Michelle Fernandez
Michelle, the Founder and Owner of Michelle Fernandez Media, is a Facebook & Instagram Ad Strategists. She really know her stuff! Michelle shares tips for business success with some marketing strategies sprinkled in as well on Episode 95. Her marketing agency is all about driving more traffic and demand for your offers and help you become more visable to the masses. I am excited to to have Michelle on the podcast as she is such a telented marketing expert and has so much value to offer! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 9494. How to Run Your Business Better with Stacy Tuschl
In episode 94, I interview Stacy Tuschl who shares insightful information about how to run your business better. Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. Stacy is a bestselling author, and founder of Well Oiled Operations - helping small business owners around the world create systems that facilitate growth by promoting team accountability and eliminating the common challenge of the CEO's time and energy limitations becoming the bottleneck in scaling the business. The top rated Well Oiled Operations podcast now has almost 2 million downloads where she's interviewed guests like Suze Orman. Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. I am excited to have Stacy on the Craft to Career Podcast to talk about how you can run your business better! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 9393. Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop
This week we talk about owning an online business and what that looks like. Episode 93, Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop, is full of ideas and helpful information- especially if you are thinking about opening up a new online creative business yourself. I am excited to introduce you to Laura! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 9292. Coaching Follow Up: Jemima of Tied With a Ribbon
Six months ago, I held a Coaching Call with Jemima Flendt. Hear what she has learned, implemented and pivoted with and found success with. She shares her process as well as some exciting things happening in her business. Learn from her experiences and apply those things into your business. Find out more on this week's podcast, episode 92. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 9191. Meet My Team Part 2
Curious about the process of hiring and how to find the right fit for you and your business? On episode 91, Meet My Team Part 2, Elizabeth continues interviewing the rest of the Quilters Candy team. Hear more about what the process has been to find and formulate a team that helps her business succeed and just what I she has hired help to do so that she has more time to grow her business. This week, meet Anna Brown, Shereece Spain, Serena Shoup, and Misty Meng. PLUS don't miss the free PDF download that offers help, tips and guidance to better assist you in finding employee's for your business. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 9090. Meet My Team Part 1
This week, I take you behind the scenes and interview some of my employees (the other half to follow in a few weeks). I'm excited for you to meet Jamie McPheeters, Shannon Boyer and Kelli Marshall. In Episode 90, find out how I found them, what they do for me and ideas that I hope you find helpful when you are ready to hire help for your business. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

Ep 8989. MINDSET: I'm Afraid to Raise My Prices
In a new mini series, I am going to talk about different mindests that we struggle with. This is from feedback from you listeners, sharing what things you struggle with. The first in this series is talking about RAISING OUR PRICES. There is a major fear that people won't buy from us if we raise our prices. So let's look at where this fear comes from, and let's tlak about the fear so that we can move forward with our business and charge what we should. I also touch on the fact that there ARE times when you may want to do something for free as a business owner. But selling your products doesn't need to be one of them. SHOW WEBSITE HERE.

Ep 8888. WHY and HOW to Sell Your Quilt Patterns To Distributors
Do you wonder if it's worth it to sell your quilt patterns to whole distributors? That's a common question. People feel like the price is too low, and that you are better off just selling PDFs. In this episode Kaitlyn on Knot and Thread shares why you should open accounts with Distributors, WHO these companies are, and what you should do to have them say YES. Join myself, Kaitlygn, Liza of Liza Taylor Handmade, Kelsey of White Rose Designs, Casey of Well Spring Designs, and Jess of Quiltd Studios in our conversation and leave knowing how and why you should sell your patterns to wholesale distributors.

S1 Ep 8787. How To Emotionally Protect Yourself
We don't typically talk about the emotional side of running a business. However, as a business owner, protecting your mental health is essential. Running a business is a rollercoaster of emotions. In episode 87. How To Emotionally Protect Yourself, I share some common emotionally draining things that we experience and how to better cope with them. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 8686. ADHD + Entrepreneurs (my experience)
In this episode, Elizabeth shares about her recent diagnosis with ADHD and how she has found that what she felt was a disadvantage has actaully given her the advantage in the entrepreneural world. Her goal for this episode is to empower you! If there are things in your life that feel like a hinderance, Elizabeth invites you to look at them differently and see the positives. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 8585. How much does a Quilt Pattern Designer actually earn?
Have you been wondering just how much you could earn as a Quilt Pattern Designer? Is this a realistic way to pay the bills? I surveyed over 100 pattern designers to give us some more tangible information that can help you see just how profitable this could be. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 8484. How to Become a Fabric Designer
in Episode 84, How to Become a Fabric Designer, I answer questions that my followers have asked me about this topic. My hope is that you find this episode helpful as I share tangable, and the nitty gritty things you need to know logistically to design fabric, according to my experience. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 8383. How SMALL Changes Make a BIG Impact
Do you feel burned out and overwhelmed? This week learn about How Small Changes Make a Big Impact both for your life and your business. Learn how making incremental changes and being consistent in good habits can set you up for success. In episode 83, I share what I have learned through experience and study that can make all the difference. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 8282. How to Work with Dream Collaborators
Join me for a candid conversation about something that is near and dear to my heart. Something that has actually come full circle. Hear what I have learned about working with dream collaborators in this weeks episode, 82. How to Work with Dream Collaborators. Learn what a Dream 100 List is and how to identify your Dream 100. How do you build connections and get in front of others audiences? I become vulnerable and share some cautionary tales from my own experiences and some great tips!

S1 Ep 8181. Current Quilt Pattern Writing Students: Julia Davis and Kimberly Forman
It's an honor and a privledge to have these two talented women in my Quilt Pattern Writing Course AND on this week's episode, Current Quilt Pattern Writing Students: Julia Davis and Kimberly Forman. Take a glimpse into their lives and their businesses as they share with us their backgrounds, where they are in their business, why they are taking my course and their business goals. Episode 81 of the Craft To Career Podcast.

S1 Ep 8080. Quilterpreneurs at Art Gallery Fabrics
Elizabeth Chappell has been an Embassador for Art Gallery Fabrics and recently released her first fabric collection as a designer for Art Gallery Fabrics. As part of her business, Elizabeth also teaches courses for quilterpreneurs, helping them in different areas to turn their craft into a career. On a recent business retreat with some of her course alumni, she brought them to Art Gallery Fabrics to see behind the scenes and ask questions. In this episode, co-owners Pat and Walter Bravo, are interviewed and asked various questions from alumni and you won't want to miss their responses!

S1 Ep 7979. Current Quilt Pattern Writing Students Leslie Rutland and Amy Lollis
Quilt Pattern Writing Course students, Leslie Rutland and Amy Lollis share there business background, what they dream of doing with their business, why they decided to take the course and how the course has helped them with their business goals. As entreprenuers, especially as quilterprenuers, there is so much we have to offer each other. Hear these two share their backgrounds, experiences and insight. You are sure to gain some great business tips and ideas as you listen to episode 79 of the Craft to Career Podcast. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 7878. Business Success (and getting a patent for a product!) with Jenae Alves
Business Success (and getting a patent for a product!) with Jenae Alves will be so helpful to those who are curious about patenting their product. Hear Jenaes story of becoming a long arm quilter and creating a ruler for her process. You won't want to miss her insight and her great ideas for goal setting and business success. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 7777. Using Past Experience In Her Quilty Career
Success is not found on a straight path! Hear about Jennifer's Long's journey and how her experiences have added up to bring her to where she is now and has shaped her into where she is going. Jennifer has a long list of experience and is an absolute wealth of knowledge. Hear about her fabulous niche as she shares what she has to offer and brings inspiration to her listeners!

S1 Ep 7676. From TV Broadcaster to Crafterpreneur
As a creative business owner, have you questioning yourself, wondering should I be doing this? Am I crazy? Feelings of a little bit of insecurity can be normal when starting a business. In this episode, From TV Broadcaster to Crafterpreneur with Jennifer Tryon, find encouragement and motivation as she shares her story of leaving her career to follow her heart into doing something she loves- crafting. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: @crafttocareer and @quilters_candy

S1 Ep 7171. What to Say So Customers Buy: Marketing Strategies That Work
Words are powerful, especially when it comes to marketing your products or services. Elizabeth Chappell dives into the importance of using the right language to connect with your audience and inspire them to take action. This episode is packed with actionable advice to help you refine your messaging. You'll learn how to frame your marketing in a way that highlights the value you bring while addressing your customers' needs and desires. Elizabeth also shares how to position your customer as the hero of the story, with your product or service acting as the guide to their success. Key Takeaways: The psychology behind effective marketing language Why focusing on your customer's needs is more impactful than focusing on your product Strategies for presenting your offer as the solution to your customer's problem How to communicate value clearly and confidently The role of storytelling in making your message more compelling Practical ways to guide your customers toward a purchase without feeling "salesy" By implementing these strategies, you can craft messages that resonate with your audience and boost your sales. Tune in for insights and examples that will help you refine your marketing approach! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 7070. Charging What You're Worth: Recognizing Your Value and Pricing Confidently
Are you charging what your time and expertise are truly worth? As entrepreneurs and creators, it can be challenging to evaluate our own value objectively. In this episode, Elizabeth Chappell dives into the topic of pricing and helps you assess whether you're undervaluing yourself. She breaks down how to identify the worth of your skills, knowledge, and offerings and shares strategies to confidently charge rates that reflect the value you bring to your customers. Elizabeth addresses the common mindset hurdles that creatives face when setting prices, such as fear of rejection or undervaluing their work. You'll learn practical steps to overcome these challenges and start charging rates that not only sustain your business but honor the effort and passion you put into it. Key Takeaways: How to evaluate the value you provide to your audience or clients Signs that you might be undercharging and how to correct it Shifting your mindset from self-doubt to confident pricing Understanding the importance of pricing in establishing your business's reputation Tips for communicating your value to customers effectively This episode is a must-listen if you've ever doubted your pricing strategy or felt unsure about your worth as a business owner. It's time to stop underselling yourself and start thriving! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6969. Elizabeth in the Hot Seat!
In this unique episode, Elizabeth Chappell takes a step back as Erin Tame, alumni of the Quilt Pattern Writing Course, takes over the "host" role! Erin digs into Elizabeth's journey into the quilting industry, how she got started, and the steps that led her to where she is today. Elizabeth shares valuable insights into her success as a quilt pattern writer and educator, including how she created the Quilt Pattern Writing Course to help others turn their passion for quilting into a successful business. Elizabeth explains the skills needed to thrive as a pattern designer, what it takes to write and sell quilt patterns, and the importance of clarity and structure in developing a pattern that others can follow. Whether you're just starting or looking to elevate your quilting business, this episode offers a wealth of information on how you can grow as a pattern designer and writer. Key Takeaways: The pivotal moments that shaped Elizabeth's quilting career How the Quilt Pattern Writing Course was born and how it helps quilters succeed Valuable tips on pattern design and writing that will enhance your creative business Insights into the key skills and steps you need to succeed as a professional pattern designer If you're interested in pattern writing or want to know more about how to build your creative business in the quilting world, this episode is for you! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6868. Defining True Business Success with Elizabeth Chappell
Have you ever stopped to think about what success truly means to you? In this introspective episode, Elizabeth Chappell encourages you to reflect on your business journey and reframe what success looks like. It's not just about numbers, profits, or reaching a set goal; it's about creating something that brings you joy while serving others. Elizabeth dives deep into how you can align your business aspirations with your values, and how that connection can lead to long-term, fulfilling success. As entrepreneurs, it's easy to get caught up in external measures of success—like followers, sales, and accolades. But what if you could measure success in a way that fills you with purpose and energy every day? This episode will help you define success on your own terms and re-focus on what truly matters to you and your business. Key Takeaways: How to define your personal and professional success beyond traditional metrics Why aligning your business with your passions is key to sustained fulfillment The importance of serving both your customers and yourself in your business journey How to integrate self-reflection into your business practices for long-term success Get ready for some daydreaming and reflection as you embark on your journey to success—your way! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6767. The Business of Quilt Pattern Design with Elizabeth Chappell
If you're dreaming of turning your passion for quilting into a profitable business, this episode with Elizabeth Chappell will inspire and empower you to take the next step. Elizabeth, the founder of Quilters Candy, dives into the practical aspects of running a successful quilt pattern design business. From defining your niche to creating a consistent brand and building an audience, Elizabeth shares invaluable insights that will help you set the foundation for success in the quilt pattern design industry. Whether you're just starting or looking to take your existing business to the next level, you'll walk away feeling motivated with clear, actionable steps. Key Takeaways: The importance of creating a unique brand for your quilt patterns Tips for managing the business side of pattern design, from pricing to marketing How to build a loyal following and connect with your audience Overcoming challenges and staying motivated on your entrepreneurial journey Tune in for a deep dive into the world of quilt pattern design and get inspired to start or elevate your own business! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6666. How to Grow Your Email List with Elizabeth Chappell: A Follow-Up to 65
If you're looking to grow your email list, this follow-up episode with Elizabeth Chappell is just what you need. Building on the insights shared in Episode 69 – "Emails: What to Write and How Often to Send Them," Elizabeth takes questions from listeners and provides even deeper insights into the world of email marketing. She shares actionable tips and strategies to help you grow your email list, connect more effectively with your audience, and convert subscribers into loyal customers. Whether you're just starting to build your email list or are looking for ways to improve your strategy, this episode will give you the tools to take your email marketing to the next level. Key Takeaways: How to grow your email list organically and effectively The best types of content to send your email subscribers Understanding the importance of segmentation and personalization Actionable steps to engage your audience and drive conversions Be sure to tune in for practical tips that you can apply immediately to start seeing results! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6565. Emails: What to Write and How Often – Mastering Email Marketing for Your Business
You know you should have an email list, but how do you use it effectively? In this episode, Elizabeth Chappell breaks down the key elements of email marketing: what to write, how often to send, and how to connect with your subscribers in a meaningful way. What You'll Learn: Why email marketing is essential for growing your business and building relationships with your audience How to create engaging and valuable content that keeps subscribers coming back The best practices for determining how often to send emails to maintain interest without overwhelming your audience Tips on increasing your open rates and click-through rates to boost engagement Strategies for growing your email list organically Key Takeaways: Understanding the balance between providing value and making sales in your emails How to tailor your email content to your audience's needs and interests Best practices for using email marketing to drive traffic to your website or store This episode is packed with practical advice and actionable steps to help you optimize your email list, grow your audience, and connect with your subscribers in a way that supports your business goals. Whether you're just getting started or looking to refine your strategy, these tips will help you succeed in email marketing! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6464. Fabric and Quilt Design with Sharon Holland: A Creative Journey with Art Gallery Fabrics
Sharon Holland shares her incredible journey from aspiring designer to quilt and fabric designer for Art Gallery Fabrics. In this episode, she opens up about how she built her creative career and became a sought-after designer, inspiring others to pursue their own artistic ventures in the fabric and quilt industry. What you'll learn: Sharon's path to becoming a fabric and quilt designer with Art Gallery Fabrics How she found her niche in the fabric design world The challenges and rewards of working with a major fabric brand Tips and insights for aspiring designers looking to break into the industry Key Takeaways: The importance of persistence and passion in the design world How to turn your creative vision into a marketable product Advice on finding opportunities in the fabric and quilt design industry Sharon's story is a perfect example of how following your passion and working hard can lead to success. Whether you're interested in fabric design, quilt design, or simply looking to jumpstart a creative business, this episode is sure to inspire! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6363. A Quilty Career with Emily Dennis: From Photographer to Quilt Pattern Designer
Emily Dennis shares her inspirational journey of turning her passion into a successful career. Starting as a photographer, Emily pivoted to become a quilt pattern designer and the owner of Quilty Love. In this episode, Emily dives into her entrepreneurial journey, offering valuable insights and tips for others looking to follow their dreams in the quilting world. What you'll learn: Emily's career transformation from photographer to quilt pattern designer Overcoming imposter syndrome and building confidence in your business Instagram strategies that have helped Emily grow her brand Practical tips for turning your creative passion into a thriving business Key Takeaways: The challenges and rewards of transitioning into a creative career How to effectively use Instagram to build a loyal audience Embracing your unique entrepreneurial journey and finding success Emily's story is a testament to perseverance and passion, making this episode a must-listen for anyone looking to start or grow their creative business! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6262. Starving Artist? No Way! Business Tips from Carina Gardner
Tired of the "starving artist" stereotype? In this episode of the Craft to Career Podcast, we're joined by Carina Gardner, a successful fabric and paper designer, course creator, and business owner. Carina shares her wealth of knowledge on how to build a thriving creative business, break free from the "starving artist" mindset, and find sustainable success. What you'll learn: How Carina transitioned from an artist to a successful business owner The importance of diversifying your income streams and leveraging multiple revenue sources Carina's insights on design programs and creating online courses to grow your business Motivation strategies to keep pushing forward in your business and reach the next level of success Key Takeaways: How to overcome the "starving artist" mentality Practical tips for growing your creative business, from licensing to online education Building a long-term, successful career as a designer If you're looking for inspiration, motivation, and practical advice on how to level up your business, this episode is a must-listen! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6161. Surface Pattern Design Careers with Stephanie of Fancy That Design House
Curious about the world of surface pattern design? In this episode of the Craft to Career Podcast, Stephanie of Fancy That Design House shares her fascinating journey of turning her creative passions into a thriving business. From her beautiful aesthetic to her successful surface pattern design career, Stephanie's insights are sure to inspire anyone looking to break into the surface design industry. What you'll learn in this episode: Stephanie's journey from passion to profession in surface pattern design The challenges and rewards of building a creative business Tips for anyone interested in starting a career in surface design How to navigate the business side of the industry, from licensing to collaborations Whether you're just curious about surface design or considering making it your career, Stephanie's story offers valuable lessons and inspiration. Be sure to tune in and find out how she turned her artistic skills into a successful business! Key Takeaways: The creative process behind surface pattern design Tips for building a business around your art How Stephanie has grown her brand and found success in the industry Don't miss out on this opportunity to learn from a professional who has made a significant impact in the world of design! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 6060. 16 Creative Ways to Earn Money as a Quilt Pattern Designer
Are you a quilt pattern designer looking for ways to diversify your income? There are numerous opportunities to monetize your creative skills beyond just selling patterns. In this episode of the Craft to Career Podcast, Elizabeth Chappell explores 16 effective strategies that can help you turn your passion for quilting into a sustainable and profitable business. Whether you're a seasoned designer or just starting out, these income streams can help you build a more lucrative business in the quilting industry. By diversifying your income streams, you not only increase your earning potential but also reduce the risk of relying on a single revenue source. Start implementing these strategies and see how they can transform your quilting business. SHOW NOTES: FREEBIE: https://quilterscandy.com/ways-to-earn-money/ https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 5959. Growing Her Quilting Career with Jennie of Clover and Violet
Jennie from Clover and Violet is a true example of how to grow a creative business with passion and purpose. As a proud alum of the Craft to Career Course, Jennie has transformed her love for quilting into a thriving business. In this conversation, Jennie shares her journey, including the challenges and triumphs that come with growing a quilting business. Elizabeth Chappell offers tailored advice on how to reach the next level of business growth, helping Jennie (and you!) expand your reach, increase revenue, and build a sustainable brand. Key Takeaways: Jennie's Business Growth: Hear how Jennie built Clover and Violet and the strategies that fueled her success. Expert Business Coaching: Elizabeth provides actionable advice to scale your business, optimize product offerings, and reach a wider audience. Creative Career Tips: Ideas you can implement right now to push your business forward, from product development to marketing techniques. This episode is packed with inspiration for anyone looking to take their quilting business to the next level. Whether you're just starting or are already established, Jennie's journey and Elizabeth's coaching will give you practical tools to accelerate your success. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 5858. Quilting Career + Business Coaching with Jemima Flindt
Jemima Flindt is a creative quilting entrepreneur whose journey to success is a testament to the power of dedication and creativity. In this coaching session with Elizabeth Chappell, Jemima shares how she built her thriving quilting business and the strategies that have been key to her growth. Whether you're looking to expand your brand, develop new products, or master your marketing approach, Jemima's insights are invaluable. Key Takeaways: Jemima's Story: How she transitioned from a quilting enthusiast to a successful business owner. Business Growth Tips: Practical advice for scaling your business, improving your product offerings, and increasing visibility. Expert Coaching: Elizabeth shares actionable strategies for overcoming common business hurdles and stepping up your entrepreneurial game. This coaching call is packed with lessons for creatives looking to build and scale a business around their passion. If you're ready to take your quilting career to new heights, Jemima's experience and Elizabeth's advice will inspire and guide you every step of the way! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

S1 Ep 5757. WHERE IS SHE NOW: Follow up coaching call with Erin Grogan
It's been almost a year since Erin's first coaching call, and she's made some incredible strides in her quilting business! In this follow-up call, we check in on her progress, explore what strategies have worked, and dive into the steps she's taken to grow her business. Erin shares how she implemented the advice from our first conversation and how it has made a real difference in her success. What specific actions did Erin take that boosted her business? How has she found success in areas like marketing, audience growth, and product offerings? Plus, Erin has some exciting plans for the future that you won't want to miss! Key Takeaways: Effective Strategies: What has brought Erin success and how it can help you. Business Growth: Key actions Erin took to boost her brand visibility and sales. Looking Ahead: What's next for Erin's business—new goals, new products, and fresh ideas! This episode is a must-listen for anyone looking for inspiration and tangible takeaways from someone who has been there, done that, and is continuing to evolve their business. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy