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Why I’m Stepping Back from Social Media Marketing (And Still Making Money) [Episode 40]
Episode 40

Why I’m Stepping Back from Social Media Marketing (And Still Making Money) [Episode 40]

CozyPreneur Podcast with Stacy Braga · Stacy

July 3, 202517m 21s

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Show Notes

Host: Stacy Braga, Copywriter

About the Host

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description

In this candid episode, Stacy shares why she’s intentionally stepping back from Instagram and Threads and how her business is still here. From reading Careless People by a former Meta exec to unpacking social media’s “enshitification” phases, Stacy dives into the ethical implications of these platforms. She also reveals how shifting focus to email marketing, SEO, real-world conversations, and community has led to more creativity, alignment, and more revenue; all without relying on social posting.

Episode Highlights

  • 00:00 — Welcome
  • 03:00 — Value-aligned decision-making and social media 
  • 05:05 — Careless People spoiler 
  • 07:20 — Social media’s “enshitification” cycle 
  • 09:40 — How algorithms can harm communities
  • 13:15 —What are your alternatives to social media marketing? 


Resources Mentioned


Connect with Stacy


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