How to Know What to Say When You Show Up Online: Messaging Framework [Episode 39]

About the Host:

Stacy Braga helps small business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description:

In this solo episode, Stacy wraps up the Showing Up with Clarity series by answering real questions submitted during her free training, Know What to Say When You Show Up. If you've ever felt unsure how to talk about your offer or explain your work in a way that clicks, this episode is packed with practical ways to connect with your audience—without overthinking or overselling.

Stacy covers how to apply her PASPY messaging framework across your content strategy, from emails and social posts to sales conversations, and shares how to tackle tricky messaging moments—like using expert language your audience may not understand. You'll also get a behind-the-scenes look at how sales insights can shape your marketing (and vice versa).

Episode Highlights: 

• 00:00 – Introduction and final episode in the “Showing Up with Clarity” series
• 01:15 – Recap of the PASPY messaging framework
• 03:40 – What to do if you're not sure what your people want
• 06:22 – How to do voice-of-customer research (even when you’re busy)
• 09:05 – Using the PASPY framework across all marketing channels
• 12:10 – What to say when your audience doesn’t know the technical terms
• 15:02 – Why building trust matters more than perfect copy
• 16:13 – Wrap-up and what's next on the podcast

Connect with Stacy:

• Website: Stacy Braga Copy Studio
• Instagram: @stacybragacopy
• Threads: stacybragacopy

Podcast Credits:

• Podcast edited by Chelsea Koenigsknecht of KC Virtual — @kc_virtual
• Music by teodholina — Pixabay