How I Plan My Content Strategy (Without Relying on Social Media) [Episode 38]

Host: Stacy Braga, Copywriter + Copy Coach

About the Host:

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description:

In Part Four of the Showing Up with Clarity series, Stacy walks you through the behind-the-scenes of her entire content planning process—from messaging to podcasting to repurposing it all across platforms. Whether you’re building a sustainable marketing system or just want to stop guessing what to post, this episode will help you plan your content in a way that feels good and converts. She also explains why SEO and conversations (yes, actual human ones) are doing more heavy lifting than social media right now.

Episode Highlights: 

• 00:00 — Series intro and who this episode is for
• 01:44 — Why content felt overwhelming (and what shifted)
• 04:30 — Where Stacy’s planning actually starts
• 06:20 — Using voice-of-customer research to spark content ideas
• 08:15 — How SEO keywords guide each episode
• 10:05 — The order she creates her monthly content in
• 12:22 — Repurposing episodes into emails (and what not to do)
• 14:50 — Why clarity builds trust (and how that affects sales)
• 17:35 — Messaging works in real life too

Resources Mentioned:

• Copy Classroom Membership
• Free Copy Rubric Download

Connect with Stacy:

• Website: stacybraga.com
• Instagram: @stacybragacopy
• Threads: @stacybragacopy

Podcast Credits:

• Podcast edited by Chelsea Koenigsknecht of KC Virtual - @kc_virtual
• Music by Teodholina via Pixabay