How I Create a Content Plan that Works - BTS [Episode 52]

After helping countless entrepreneurs untangle their content mess, Stacy is breaking down what actually works when it comes to content planning — and what usually goes sideways. In this solo episode, she shares the biggest mistakes she sees, how she’s personally planning her content this season, and a better way to map your message so it actually connects.

If content planning has ever made you want to throw your laptop across the room, this one’s for you.

Episode Highlights

• 00:00 – What this episode covers: Why Stacy is rethinking her own content plan and how she’s simplifying to avoid the common traps.
• 01:12 – The “I need a plan” spiral: Why most people start content planning from the wrong end (and what to do instead).
• 02:45 – Mistake #1: You’re not planning for your business model: Creating content before your offer is clear? Here’s why that’s backwards.
• 04:50 – Mistake #2: You’re only thinking in content buckets: How repurposing and pillar content are different — and why that matters.
• 06:35 – Mistake #3: Your strategy is built on what you should do: How to make sure your plan actually works for you, not just the algorithm.
• 09:20 – What’s working in Stacy’s content right now: A peek into her current flow — including podcast, email, and mini offers.
• 11:00 – How to shift your plan without scrapping everything: The 3 things to check before you overhaul your strategy.
• 13:20 – Final encouragement: Why content strategy doesn’t have to be rigid — and how to start small.

About the Host

Stacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Resources Mentioned

• Website: stacybragacopy.com
  

Podcast Credits

• Edited by: Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by: Teodholina via Pixabay