CozyPreneur Podcast with Stacy Braga

Host:Stacy Braga, Copywriter About the Host:Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that feels good and gets results.Episode Description:In this solo episode, Stacy shares how shifting from project-based offers to hourly retainer packages created more predictable income, stronger client relationships, and a smoother-running business. If you’ve ever felt stuck in the project hustle or are curious about retainer models that work, this episode gives a behind-the-scenes look at what’s working now.Episode Highlights:00:00 — Why we’re talking about retainer offers01:45 — The problem with launching project to project05:32 — Moving toward sustainable income with retainers08:15 — Shifting from packages to hourly retainers11:08 — How tracking time and ClickUp keeps it organized14:35 — Building stronger partnerships with retainer clients16:55 — Final thoughts and how to connectResources Mentioned:Interested in a retainer package? DM or email Stacy through the links below.Connect with Stacy:Website: Stacy Braga Copy Studio Instagram: @stacybragacopyThreads: stacybragacopyPodcast Credits:Podcast edited by Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by teodholina - Pixabay

Host: Stacy Braga, Copywriter + Copy CoachAbout the HostStacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.DescriptionWondering how to use Threads to grow your business? In this episode, Stacy Braga shares how Threads can help you build relationships, boost engagement, and attract new clients — all while feeling natural and easy.Stacy walks you through creating a profile that stands out, engaging in meaningful conversations, and balancing scheduled versus spontaneous content. Plus, she shares the types of posts that perform best, from quick wins to storytelling and industry commentary.If you’re ready to make Threads part of your marketing strategy without the overwhelm, this episode is packed with practical advice to get you started.Episode Highlights00:00 Introduction to Using Threads for Marketing03:21 Creating a Clear Profile That Attracts Clients06:45 Engaging with the Right People on Threads09:33 What to Post: Content Types That Perform Well13:15 Balancing Scheduled vs. On-the-Fly Content17:02 Networking and Building Referral Partners19:47 Building a Personal Brand That Feels GoodConnect with StacyWebsite: Stacy Braga Copy StudioInstagram: @stacybragacopyThreads: @stacybragacopyPodcast CreditsPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistAbout the HostStacy Braga is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.DescriptionNot all business advice is good advice. In this episode, Stacy Braga shares the worst business advice she’s received—and what actually worked instead. From waiting until you're "ready" to overcomplicating your offer suite, Stacy unpacks common myths that can hold entrepreneurs back.If you’ve ever felt pressured to follow someone else’s roadmap—even when it doesn’t align with your goals—this episode is your permission to trust your gut and build a business your way.Episode Highlights00:00 - Introduction: Bad Advice to Ignore04:12 - Why Waiting Until You're "Ready" Doesn’t Work10:08 - The Problem with Adding Coaching to Make More Money13:55 - Why More Offers Don’t Always Mean More Income18:42 - The Reality of Free Communities (and Why They Didn’t Work)22:19 - Trusting Your Gut in Business Decisions25:01 - Closing Thoughts and Final AdviceConnect with Stacy:Website: Stacy Braga Copy StudioInstagram: @stacybragacopyThreads: @stacybragacopyPodcast Credits Podcast Edit By: Chelsea Koenigsknecht of KC Virtual – Instagram: @KC_VirtualMusic By: teodholina – Pixabay

Host: Stacy Braga, Copywriter + StrategistAbout the HostStacy Braga is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.DescriptionWant to showcase your expertise and attract more clients without feeling salesy? In this episode, Stacy Braga breaks down how to write engaging, story-driven case studies that build trust and show potential clients what’s possible when they work with you.Stacy shares the three essential parts of a powerful case study — the problem, the experience, and the transformation — plus the exact questions you should ask to make your case studies compelling and authentic.She also explains how to repurpose your case studies across social media, email marketing, and blog content, making it easier than ever to amplify your success stories.If you’ve been avoiding case studies because they feel too formal or boring, this episode will change your mind — and your marketing strategy.Episode Highlights00:00 Why Case Studies Matter in Your Marketing03:14 The Three Key Parts of a Strong Case Study06:42 The Best Questions to Ask for Great Client Stories10:08 How to Make Your Case Study Feel Like a Story12:45 Repurposing Your Case Studies for Social Media, Email, and More15:28 Common Case Study Mistakes to Avoid18:02 How to Start Writing Your First Case StudyConnect with Stacy Stacy's Website: Stacy Braga Copy Studio Instagram: @stacybragacopyThreads: @stacybragacopyPodcast CreditsPodcast Edit by: Chelsea Koenigsknecht of KC Virtual – Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistAbout the Host:Stacy Braga is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.Description:In this episode, Stacy takes you behind the scenes of her Q1 business changes — from simplifying her offers to refining her marketing strategies. She shares how letting go of coaching (for now) has helped her trust her own decisions, plus the steps she took to streamline her systems, offers, and email marketing.Stacy also discusses her shift to hourly retainers, how she's building deeper client relationships, and her strategy for improving her welcome sequence to boost email list growth. Whether you’re in a season of refining your business or looking for ways to simplify your processes, this episode offers practical insights to help you create more ease in your business.Episode Highlights:00:00 Why Streamlining Was Stacy’s Q1 Focus02:45 Ending Coaching and Learning to Trust Her Own Decisions05:30 Shifting to Hourly Retainers for Flexibility and Deeper Client Support08:10 Restructuring Copy Classroom for Easier Access and Stronger Results11:00 Simplifying Client Onboarding for a Better Experience12:55 Improving Her Welcome Sequence to Boost Conversions14:45 Goals and Intentions for Q2Connect with Stacy:Website: Stacy Braga Copy Studio Instagram: @stacybragacopyPodcast Credits Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistAbout the HostStacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.About the GuestAddy helps small business owners simplify their marketing so they can build a more peaceful, unplugged business. As an introvert and toddler mom, Addy has learned how to build a business that can continue to thrive despite unpredictable energy levels and time limitations. Through her cozy marketing approach, she helps people market their businesses in a way that aligns with their individual needs and lifestyle.Description Marketing your business doesn’t have to feel overwhelming. In this episode, Stacy sits down with cozy marketing strategist Addy Lopes to talk about simplifying your marketing so you can grow your business without spending all your time online.Addy shares how to create a marketing plan that works for you, the power of evergreen content, and why world building is the secret to building strong relationships with your audience. Plus, she breaks down how to choose the right platforms and strategies based on your energy, lifestyle, and long-term goals.If you want a marketing approach that feels good and gets results, this episode is for you!Episode Highlights 00:00 Introduction to Cozy Marketing06:06 The Importance of Evergreen Content14:49 Building Relationships Over Transactions19:23 Outro Resources Mentioned/Connect with Addy Addy’s Newsletter – Learn more about cozy marketing and world building through Addy’s email list.Threads (@encontrocreative) – The best place to connect with Addy and join the conversation.Instagram @encontrocreative - DM’s Only Connect with Stacy: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistAbout the HostStacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.About the Guest Angela is a growth marketing strategist (fCMO) helping brands do more with less when it comes to marketing. She works with brands $1M-$300M and know what brands need at various stages of growth.Description If you want to spend less time marketing while still making more money, this episode is for you.Stacy sits down with growth marketing strategist Angela Frank to talk about building a marketing ecosystem—a streamlined, strategic approach that keeps all your marketing efforts working together. Angela shares how to create a cohesive brand experience, why psychological safety matters in marketing, and why doing less can actually lead to more growth.Whether you're just starting out or scaling an established business, this conversation will help you focus on the right marketing efforts so you can maximize impact while minimizing effort.Episode Highlights 00:00 Introduction to Growth Marketing Strategies01:37 Understanding the Marketing Ecosystem03:29 Creating Psychological Safety in Marketing07:38 Marketing Strategies for Different Business Stages10:12 Simplifying Data for Better Decision Making12:33 The Power of Doing Less in Marketing14:42 Resources and Closing Thoughts15:53 Outro Resources MentionedAgency Analytics – A tool that automates data tracking by pulling information from various marketing platforms into a simple dashboard.Angela’s Free Digital Book: Your Marketing Ecosystem – A step-by-step guide to building a marketing ecosystem that works. Available at yourbrandevolved.com/freebook.Connect with Stacy: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyConnect with AngelaPodcast: The Growth PodWebsite: yourbrandevolved.comInstagram: @angelafrankofficialPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina,

Host: Stacy Braga, Copywriter + StrategistAbout the Host: Stacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.Description If selling makes you cringe, if you’re afraid of being too pushy, or if you worry that talking about your offer will annoy people—this episode is for you.Stacy breaks down how to sell in a way that feels natural, authentic, and aligned with your personality. She shares how taking the pressure off sales can actually make selling easier, how marketing and sales work together, and why building relationships is key to long-term success. Plus, she covers common mistakes entrepreneurs make when talking about their offers and how to avoid them.Sales is just communication—it’s not about convincing or pressuring people. It’s about showing up, building trust, and making it easy for your audience to say “yes” when they’re ready. Tune in for practical sales advice that won’t make you feel like a sleazy car salesman.Episode Highlights 00:00 Understanding the Importance of Sales03:11 Sales as Communication: Finding Your Style05:38 Marketing and Sales: A Symbiotic Relationship08:52 Building Relationships for Long-Term Success11:25 Closing the Sale: Strategies and Mindset13:59 Transforming Sales into a Service Mindset15:47 OutroConnect with Stacy: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistAbout the Host:Stacy Braga is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.About the Guest:Lesley Braga is a dynamic business consultant who helps companies expand their client base without adding to their staff by streamlining operations and optimizing workflows. With a background in financial operations and process improvement, Lesley has a keen eye for efficiency and scalability. Beyond business, she's a dedicated mom of two tiny humans, a proud bunny parent, and a passionate home baker.DescriptionIn this episode of Cozypreneur, I’m joined by my sister, Lesley Braga, a project and operations manager with a background in wealth management, compliance, and process improvement. But today’s conversation goes beyond career talk—we’re diving into business, family, and what it means to be first-generation immigrants navigating work and success.We share our personal experiences with entrepreneurship, the reality of building a career as first-gen Americans, and how privilege and support systems play a crucial role in long-term success. We also explore the importance of efficiency and systems in both business and daily life, plus a few thoughts on why the “everyone has the same 24 hours” mindset needs to go.Oh, and if you love this episode - check out the Unapologetically First Gen Podcast hosted by both Lesley and Stacy Episode Highlights 00:00 Introduction to Lesley Braga03:21 Understanding Operations and Project Management08:58 The Journey of Entrepreneurship11:35 Personal Growth and Transformation15:58 Cultural Identity and Heritage23:27 Navigating Challenges as First-Gen Americans29:24 The Reality of Starting a Business32:04 Outro Resources MentionedUnapologetically First Gen Podcast Connect with Stacy: Website: Stacy Braga Copy StudioInstagram: @stacybragacopyConnect with Lesley: Threads: @streamlinewithlesleyAzoraops.com Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistDescription If you’re juggling all the moving pieces in your business and wondering how to get it all done (without losing your mind), this episode is for you.I sat down with Sammy Bohannan, online business manager (OBM) and founder of Bohannan Virtual Solutions, to chat about hiring your first team member, building systems that actually work, and making your business more efficient—so you can scale without burning out.Sammy shares how to know when it’s time to hire, the biggest mistakes business owners make when bringing on support, and why your business needs processes (even if you don’t think it does). We also talk about team culture, transparency, and what really makes a great leader—because let’s be real, no one wants to work for a micromanager.If you’re ready to build a business that runs smoothly instead of feeling like a never-ending to-do list, grab a cozy drink and tune in!Episode Highlights 00:00 Introduction to Online Business Management03:06 Transitioning from VA to OBM05:51 Building Effective Teams and Processes08:39 Creating a Positive Team Culture11:19 Empathy in Leadership13:57 Free Resource and Closing Thoughts17:26 Outro Resources MentionedBusiness Efficiency Audit – Sammy’s free tool to help you find areas to automate, delegate, and streamline your business.Connect with Stacy: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyConnect with Sammy: Website: About — Bohannon Virtual SolutionsPodcast: The Space for Unprofessional Entrepreneurs Instagram: @bohannonvirtualsolutionsThreads: bohannonvirtualsolutionsPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistDescription If you’re tired of constantly creating content that disappears in 24 hours (hello, Instagram stories), it’s time to start thinking long-term marketing strategy. That’s where SEO and blogging come in.In this episode, SEO strategist and blog content writer McKayla Spencer joins me to break down how SEO works, why social media isn’t enough for long-term growth, and how to get started with SEO even if you’re not tech-savvy. We also talk about keyword strategies, blog planning, and why SEO is perfect for business owners who don’t want to be glued to their phones 24/7.If you’re ready to start creating content that works for you for years—not just days, grab a cozy drink and tune in! Episode Highlights 00:00 Introduction to Cozypreneur and McKayla Spencer01:04 Understanding SEO: Basics and Benefits05:00 SEO vs. Social Media: Longevity and Impact07:31 The Importance of Long-Term Planning in Business10:20 Getting Started with Blogging and SEO18:53 Practical Tips for Effective SEO Strategies21:19 OutroResources Mentioned6 Simple Steps to Better SEO – McKayla’s free checklist to help you optimize your content in just 15 minutes per step.Moz & Mangools – SEO tools for keyword research and ranking insights.Connect with Stacy: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyConnect with McKayla: Website: Home - The Comma Mama Co.Instagram: @comma.mama.co Threads: @commamama.coPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistDescription If creating content feels like a full-time job (on top of your actual job), this episode is for you.I sat down with content repurposing expert Felly Day to chat about how to work smarter, not harder with your content. Felly shares how to take one piece of content and turn it into ten (without sounding repetitive), how to hit different angles to connect with your audience, and why repeating yourself isn’t just okay—it’s necessary.We also dive into content funnels, buyer psychology, and how to structure your content so it works together across platforms instead of feeling like a never-ending to-do list.If you’re tired of constantly creating from scratch, grab a cup of tea and get ready to simplify your content strategy. Episode Highlights 00:00 Introduction to Felly Day and Unprofessional Entrepreneurship00:52 New Chapter05:00 Strategies for Efficient Content Repurposing09:44 The Importance of Repetition in Marketing14:47 Felly's Gift: The Turn One Into Ten Podcast16:47 OutroResources MentionedTurn One Into Ten - Learn Felly’s CPF Framework to turn one piece of content into ten.Connect with Stacy: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyConnect with Felly: Website: Felly Day Studio: A Radical Marketing Agency for Small BusinessesPodcast: The Space for Unprofessional Entrepreneurs Instagram: @fellydayThreads: @fellydayPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistDescription In this episode of The Cozypreneur Podcast, I break down the power of storytelling in marketing and how it builds emotional connections with your audience. We’ll explore the hero's journey framework, why it’s important to position your client as the hero (and yourself as the mentor), and how to craft both macro and micro stories that resonate.Plus, I share actionable tips on creating a brand story that aligns with your ideal client’s journey and how to use storytelling to enhance your messaging across all platforms. Whether you’re a storytelling pro or just starting out, this episode has everything you need to create a narrative that connects and converts. Episode Highlights 00:00 The Power of Storytelling in Marketing00:33 New Chapter04:45 Crafting Your Messaging Framework10:10 Building Your Brand Story12:53 Outro Resources MentionedBuilding a Story Brand by Donald MillerConnect with Stacy Braga: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistDescription In this episode of The Cozypreneur Podcast, I sit down with Ashley Mason, founder of Dash of Social and Massachusetts Business Network (MBN), to talk about her journey into entrepreneurship and her passion for supporting small businesses. Ashley shares how she turned her love for writing into a thriving content marketing agency, why she created MBN to empower local businesses, and the role of collaboration in building a successful business.We explore the importance of networking, building strategic partnerships, and stepping out of your comfort zone to foster meaningful connections. Plus, Ashley offers tips on creating a cozy, productive work environment for the holiday season. If you’re ready to grow your business while staying connected and cozy, this episode is a must-listen! Episode Highlights 00:00 Introduction to Ashley Mason and Dash of Social01:34 New Chapter03:15 The Journey of Starting Dash of Social06:22 Founding Massachusetts Business Network08:59 The Importance of Networking and Collaboration11:48 Building Strategic Partnerships15:03 Advice for Entrepreneurs and Networking17:48 Creating a Cozy Work Environment18:08 Outro Resources MentionedMassachusetts Business Network (MBN) – A free-to-low-cost platform providing resources, webinars, a blog, a podcast, and a business directory for professionals and businesses across Massachusetts.MBN PodcastConnect with Stacy Braga: Website: Stacy Braga Copy StudioInstagram: @stacybragacopyConnect with Ashley Mason: Website: Dash of Social® - Social Media Management & Consulting ServicesInstagram: @dashofsocialFacebook: Dash of SocialPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistDescription In this episode of The Cozypreneur Podcast, I chat with business coach Fope Nkwocha (aka Fopsy) about how to turn your clients into loyal super fans. We dive into the power of building strong client relationships, the role of storytelling in business, and why sales skills are just as important as marketing. Fopsy shares actionable tips on cultivating super fans, fostering trust, and using feedback to create a standout customer experience.Whether you’re looking to boost client retention, grow your business sustainably, or infuse more personality into your work, this episode is packed with insights to help you thrive—all while staying cozy in your favorite joggers.Episode Highlights 00:00 Introduction to Fopsy and Her Coaching Philosophy05:34 The Role of Sales in Business Success10:23 Building Relationships with Clients15:59 Feedback and Continuous Improvement22:39 Outro Resources MentionedQuiz: Do you have Superfans? - Your Very Best Customers! Connect with Stacy Braga: Website: Stacy Braga Copy StudioInstagram: @stacybragacopyConnect with Fopsy: Website: Fope Nkwocha- Business Coach for Service Providers | Sign High-Ticket ClientsPodcast: Money Making Priorities BlogWeekly Email Series Book A Free Sales Call Instagram: @fopsy.caPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual Music by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistDescription In this solo episode of The Cozypreneur Podcast, we’re talking about why it’s sometimes worth putting on real pants—even when you’d rather stay cozy in your favorite sweats. I break down the three “levels” of pants (yes, there’s a system!) and dive into how small shifts, like leaving the house or attending an in-person event, can have a big impact on your mental health and business growth.We’ll chat about how I use Rover as a side hustle to support both my income and mental well-being, the benefits of in-person networking, and why breaking out of your comfort zone (even if it’s just to put on pants) can be a game-changer for your business. Episode Highlights 00:00 The Importance of Getting Dressed00:43 New Chapter10:43 Mental Health and Side Hustles11:30 Networking: The Shift to In-Person Connections16:00 Outro Connect with Stacy Braga: Website: Stacy Braga Copy Studio Email: [email protected] Instagram: @stacybragacopyPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Host: Stacy Braga, Copywriter + Copy CoachDescription In this episode of The Cozypreneur Podcast, host Stacy Braga sits down with Sydney, an Instagram strategist for mompreneurs, to explore how to simplify and succeed with Instagram marketing. Sydney shares her five-step strategy for making sales, emphasizing the importance of focusing on the right followers, authentic engagement, and building trust with your audience.They dive into why Instagram is a long game, how to avoid common marketing mistakes, and the role of conversations in the sales process. If you’re looking to improve your Instagram strategy without wasting time on vanity metrics or trends that don’t work, this episode is packed with practical advice and tools to help you grow.Episode Highlights 00:00 Introduction to Instagram Strategy for Mompreneurs05:24 The Five-Step Instagram Sales Strategy09:53 Common Mistakes in Instagram Marketing15:04 Conclusion and Resources15:55 OutroResources MentionedFind The Missing Piece To Your Instagram Strategy That’s Blocking Sales Find and Fix Quiz Connect with Stacy Braga: Website: Stacy Braga Copy Studio Email: [email protected] Instagram: @stacybragacopy

Host: Stacy Braga, Copywriter + StrategistDescription In this episode of The Cozypreneur Podcast, host Stacy Braga sits down with Amanda, a therapist and business coach, to explore how she helps therapists scale to six-figure incomes while working fewer hours. Amanda shares her inspiring journey from starting her therapy practice to becoming a thriving business coach, and the key lessons she’s learned about launching and relaunching her signature group program.Together, they dive into the power of effective messaging, the value of gathering client feedback, and why focusing on a proven offer can create sustainable success. If you’re a coach or service provider looking to refine your launches and attract ideal clients, this episode is packed with actionable insights and inspiration.Episode Highlights 00:00 Introduction to Amanda's Journey03:16 The Power of Effective Messaging06:13 Success of the Launch08:38 Relaunching the Same Offer11:27 Working Together and Client Success13:20 OutroConnect with Stacy Braga: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyConnect with Amanda K Buduris, Ph.D.Website: About | Amanda KB CoachingInstagram: @

Host: Stacy Braga, Copywriter + StrategistDescription In this episode of the Cozypreneur Podcast, Stacy Braga is joined by executive functioning coach Lauran Kerr-Heraly to debunk the myths about learning styles and explore the true dynamics of effective learning. They discuss how adaptability and mental flexibility play a pivotal role in both personal and professional development. Lauran shares insights into scaffolding techniques, meeting learners where they are, and how coaches and educators can use varied methods—like gamification—to deepen engagement and understanding. This conversation offers practical strategies for business owners, course creators, and coaches aiming to deliver impactful learning experiences.Episode Highlights 00:00 Debunking Learning Styles05:36 Mental Flexibility and Executive Functioning11:23 Engaging Learning Methods for Coaches18:51 OutroConnect with Stacy Braga: Website: Stacy Braga Copy Studio Email: [email protected] Instagram: @stacybragacopyConnect with Lauran Kerr-Heraly: Website: Altering Course

Host: Stacy Braga, Copywriter and Messaging strategistDescription Discover proven strategies for successful business launches in this episode of the Cozypreneur Podcast. Host Stacy Braga shares behind-the-scenes insights from her own launches, including Launch Renaissance and Copy Classroom, and reveals key lessons learned along the way. From pre-selling techniques to refining offers and engaging clients effectively, Stacy explains how to create a repeatable launch process that drives revenue and builds lasting client relationships. Whether you’re an entrepreneur launching for the first time or seeking to improve your approach, this episode is packed with actionable tips to help you achieve your goals. Episode Highlights 00:00 The Challenges of Launching05:57 Lessons from Copy Classroom Launch10:19 Outro Connect with Stacy Braga: Website: Stacy Braga Copy StudioEmail: [email protected] Instagram: @stacybragacopy Music by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + StrategistDescription In this episode of The Cozypreneur Podcast, host Stacy Braga sits down with business coach Mariah Scrivens to explore her incredible journey of scaling her B2B service provider business to six figures in just one year. They dive into the transformative role of effective copywriting, the strategic pivot from live to evergreen offers, and how outsourcing tasks can free up time for growth.Mariah shares valuable lessons about navigating the challenges of entrepreneurship, emphasizing the importance of adaptability, strategic planning, and building community support. Whether you’re a new entrepreneur or looking to refine your business strategy, this episode is packed with actionable insights to help you grow your business in a way that feels authentic and sustainable.Episode Highlights 00:00 Celebrating a Year of Growth00:52 New Chapter01:51 The Journey to Six Figures04:54 The Power of Copywriting08:40 Adapting Programs for Success11:51 Embracing Change and Refinement14:50 The Benefits of Outsourcing Copywriting17:19 Looking Ahead: New Collaborations and Goals18:31 OutroConnect with Stacy Braga: Website: Stacy Braga Copy StudioEmail: [email protected]

Host: Stacy Braga, Copywriter + Copy CoachDescription Have you ever faced the disappointment of a failed business launch? In this episode, Stacy Braga reframes failed launches as valuable learning opportunities. She dives into strategies for overcoming launch setbacks by refining your messaging, analyzing audience feedback, and staying consistent. Discover how failed launches can be a stepping stone to success and learn actionable steps to improve your future launches. Tune in and transform your launch strategy today!Episode Highlights 00:00 Understanding Failed Launches06:06 Learning from Launches: Data and Messaging10:38 Outro Connect with Stacy Braga: Website: Stacy Braga Copy Studio Email: [email protected] Instagram: @stacybragacopyMusic by: teodholina, teodholina - Pixabay Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Title: Behind the Scenes of Planning a Launch Host: Stacy Braga, Copywriter + StrategistDescription Are you ready to launch your next offer but feeling overwhelmed by the process? In this episode, Stacy Braga shares proven strategies to help you plan, refine, and execute successful launches. From creating a consistent messaging strategy to improving client experiences and mastering pre-launch planning, Stacy provides actionable insights to help entrepreneurs streamline their launch process and boost sales. Whether you’re launching for the first time or refining a recurring offer, this episode will help you overcome common roadblocks and achieve launch success.Episode Highlights 00:00 Overcoming Launch Overwhelm03:04 Crafting a Consistent Message06:11 Refinement and Client Experience08:53 Planning for Success11:18 OutroConnect with Stacy Braga: Website: Stacy Braga Copy StudioEmail: [email protected] Instagram: @stacybragacopyMusic By: teodholina,

Host: Stacy Braga, Copywriter + StrategistDescription Are your clients tuning out during hot seat coaching calls? If you notice your group scrolling Instagram or checking emails when it’s not their turn, it’s time to shake things up. In this episode, I share how to make your mastermind calls more engaging and interactive so your clients stay present, learn more, and achieve their goals faster. From innovative protocols to fun group activities, I’ll help you take your coaching calls to the next level. Try one of these strategies this week and see how it changes the dynamic. If you want to brainstorm more ideas, DM me on Instagram—I’d love to hear from you! And if you found this episode helpful, please share it with a fellow coach.Episode Highlights 00:00 Engaging Hot Seat Coaching Calls02:54 Implementing Educational Design in Coaching05:55 Enhancing Participation Through Protocols08:58 Interactive Activities for Deeper Learning10:52 Fostering Independence in Clients11:13 OutroConnect with Stacy Braga: Website: Stacy Braga Copy Studio Email: [email protected] Instagram: @stacybragacopyMusic by: teodholina,

Host: Stacy Braga, Copywriter + StrategistDescription Feeling overwhelmed by the daily grind of content creation? Let's chat about how to make your life easier in 2025. Join me, Stacy Braga, as we explore the game-changing world of content calendars. I'll share my favorite tips for planning your year, balancing work with much-needed time off, and batching content like a pro. Whether you're a seasoned business owner or just starting out, this episode is packed with friendly advice to help you streamline your marketing efforts and boost your online presence. Ready to say goodbye to last-minute posting stress? Tune in, and let's craft your 2025 success story together!Episode Highlights 00:00 - The Importance of a Marketing Calendar03:09 - Planning Your Time Off and Flexibility05:48 - Setting Goals and Batching Content08:51 - Visibility and Sales Strategies10:38 - Final Thoughts on Planning for 202510:48 - Outro with Music Resources MentionedCopy ClassroomConnect with Stacy Braga: Website: Stacy Braga Copy Studio Email: [email protected] Instagram: @stacybragacopyMusic by: teodholina, teodholina - Pixabay Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Host: Stacy Braga, Copywriter + Strategist Description Join copywriting Expert, Stacy Braga, as she dives into the exciting world of email success. She'll show you how to craft messages that your subscribers can't wait to open, grow a list that loves hearing from you, and turn those clicks into real results. Wondering why she’s so excited about email when everyone's talking about social media? She’ll spill the beans on why email is your secret weapon for amazing ROI. Whether you're just starting out or looking to level up, this episode is packed with friendly advice to transform your email list into a revenue-generating rockstar. So, grab a cup of coffee, and let's chat about making your email marketing absolutely shine!Episode Highlights 00:00 - Introduction to Email Marketing00:42 - The Importance of Email Marketing02:10 - Defining Your Unique Value Proposition03:22 - Structuring Your Emails05:20 - Creating a Marketing Calendar05:51 - Crafting Engaging Email Campaigns08:29 - Building Trust Through Personal Branding11:41 - Growing Your Email List Effectively13:05 - OutroResources MentionedCopy Classroom Connect with Stacy Braga: Website: Stacy Braga Copy Studio Email: [email protected] Instagram: @stacybragacopyMusic by: teodholina, teodholina - Pixabay Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Host: Stacy Braga, Copywriter + StrategistDescription Unlock the secrets of high-converting copywriting with Copyright Expert Stacy Braga. Discover three powerful tweaks to transform your emails, sales pages, and social media posts into revenue-generating machines. Learn how to craft compelling narratives, boost readability, and create reader-centric content that drives engagement and sales. Perfect for marketers, entrepreneurs, and content creators, this episode delivers actionable strategies to elevate your copywriting game. From mastering flow to simplifying complex ideas, Stacy shares her proven techniques for copywriting success. Plus, get access to a free Copywriting Rubric to immediately improve your content. Episode Highlights 00:00 - Improving Copy for Better Conversions02:14 - Enhancing Readability in Copywriting04:50 - Focusing on the Reader's Perspective07:58 - Outro Resources MentionedCopy Classroom (linked in show notes)Connect with Stacy Braga: Website: Stacy Braga Copy StudioEmail: [email protected] Instagram: @stacybragacopyMusic by: teodholina, teodholina - Pixabay Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualUnlock the secrets of high-converting copy – tune in, take notes, and watch your sales soar!

Host: Stacy Braga, Copywriter + Copy CoachDescription Are your online courses falling short of delivering promised results? Unlock the secrets of effective educational design with copywriter and former teacher Stacy Braga in this must-listen episode. Learn how to boost client outcomes through brain-based learning strategies, safe learning environments, and data-driven curriculum planning. Discover the power of growth mindset, Bloom's taxonomy, and outcome-focused course creation to transform your teaching approach. Whether you're a seasoned course creator or just starting out, this episode provides actionable insights to enhance adult learning, improve course completion rates, and drive client success. From understanding the neuroscience of learning to implementing effective teaching cycles, Stacy covers everything you need to know to create high-impact, results-driven online courses that keep clients coming back for more.Episode Highlights 00:00 - Understanding the Importance of Educational Design03:02 - Creating a Safe Learning Environment05:55 - Planning for Effective Learning Outcomes08:51 - Utilizing Bloom's Taxonomy for Deeper Learning11:57 - The Cycle of Teaching and Continuous Improvement13:00 - Outro Resources MentionedCopy ClassroomConnect with Stacy Braga: Website: Stacy Braga Copy Studio || Copywriter for EntrepreneursEmail: [email protected] Instagram: @stacybragacopyMusic by: teodholina, teodholina - Pixabay Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualReady to revolutionize your course design? Apply these educational principles to create transformative learning experiences for your clients!🎧 Listen now and unlock the full potential of your online courses!

Host: Stacy Braga, Copywriter + StrategistDescription Struggling to write sales pages that convert? Unlock the secrets of high-converting copywriting with expert Stacy Braga in this must-listen episode. Learn the powerful PASPY (Problem-Agitate-Solution-Product-You) framework that has helped entrepreneurs and marketers craft compelling sales copy. Discover how to deeply understand your audience, articulate their pain points, and present your offer as the perfect solution. Stacy breaks down each step of the framework, from painting vivid pictures of client problems to building urgency and showcasing your unique brand story. Whether you're a business owner, digital marketer, or copywriter, this episode provides actionable strategies to transform your sales pages, email sequences, and overall marketing copy. Don't miss out on these proven techniques to boost your conversion rates and connect more effectively with your dream clients.Episode Highlights 00:00 - Understanding Your Audience's Needs03:03 - The Problem-Agitate-Solution Framework05:53 - Crafting Your Offer and Brand Story10:11 - Outro Resources MentionedCopy ClassroomConnect with Stacy Braga: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyMusic by: teodholina, teodholina - Pixabay Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Host: Stacy Braga, Copywriter + StrategistDescription Are you a burned-out teacher considering a career change, or an aspiring entrepreneur looking for inspiration? In this powerful episode, former educator Stacy Braga shares her transformative journey from teacher burnout to successful copywriter and strategist. Discover how Stacy navigated the challenges of the education system, including COVID-19 disruptions, mental health struggles, and lack of administrative support, before making the bold decision to leave teaching. Learn about her transition into copywriting, the launch of her business, and how she leveraged her teaching skills to build a thriving entrepreneurial career. Stacy offers invaluable insights on recognizing burnout, prioritizing mental health, and trusting your instincts when making life-changing career decisions. Whether you're an educator feeling stuck or a professional dreaming of starting your own business, this episode provides the motivation and practical advice you need to take the leap into a more fulfilling career.Episode Highlights 00:00 - From Teacher to Entrepreneur: A Personal Journey07:58 - The Turning Point: Embracing Change and New Beginnings11:54 - Building a New Life: The Transition to Copywriting12:50 – Outro Resources MentionedCopy ClassroomConnect with Stacy Braga: Website: Stacy Braga Copy StudioEmail: [email protected] Instagram: @stacybragacopyMusic by: teodholina, teodholina - Pixabay Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualAre you a former teacher looking to make a change? Or an entrepreneur seeking inspiration? Share your story with Stacy on Instagram – she'd love to hear from you!🎧 Listen now and get inspired to take the leap towards your dream career!

Host: Stacy Braga, Copywriter + StrategistDescription Struggling with copywriting that doesn't convert? In this episode, expert copywriter Stacy Braga reveals the top three reasons your copy might be failing and provides actionable strategies to boost your conversion rates. Learn how to craft compelling benefits-focused copy, build trust with your audience, and create a holistic marketing approach that goes beyond just writing. Whether you're a business owner, marketer, or aspiring copywriter, this episode is packed with valuable insights to help you write copy that sells and grows your business.Episode Highlights 00:00 Understanding Copy Conversion Challenges03:06 The Importance of Benefits Over Deliverables06:20 Building Trust Before the Offer09:13 The Role of Visibility and Sales Conversations11:56 Building Your Marketing in Layers13:12 Outro Connect with Stacy Braga: Website: Stacy Braga Copy StudioEmail: [email protected] Instagram: @stacybragacopyMusic by: teodholina, teodholina - Pixabay Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualDon't forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to supercharge their copywriting skills!

Ready to sign the dreamiest of clients, make more money without having to put on jeans? Join Stacy Braga, former teacher turned copywriting expert, in the Cozyprenuer podcast. Learn proven strategies to attract dream clients, write high-converting copy, and design effective marketing campaigns. Discover the exact framework behind sold-out launches and fully booked services for coaches, therapists, and online entrepreneurs. Tune in every Friday for actionable advice on building a thriving business that aligns with your lifestyle. No pants required!