The genius of Hallmark economics
Hallmark's holiday movie formula is as polished as a glass snow globe. And why not? Between product placements and sponsorships, the movies are a winner for the card company. We take a look at the business sense behind the sensibility. Also, we make a spirited defense of IRL shopping and ask: How did Canada's economy weather a stormy 2025?
Cost of Living · CBC
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Show Notes
Hallmark's holiday movie formula is as polished as a glass snow globe. And why not? Between product placements and sponsorships, the movies are a winner for the card company. We take a look at the business sense behind the sensibility. Also, we make a spirited defense of IRL shopping and ask: How did Canada's economy weather a stormy 2025?