Sell the Future: Blue Sky Selling with Don Warfield
Cosmic Soup: A Senior Living Podcast
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Show Notes
Have you been dreaming about expanding your community or even just upgrading an area of your campus? Do you need the revenue and the financing to make it happen, but aren't sure where the funds will come from? Then we have three words for you: Blue Sky Selling. And while this concept may seem daunting for some, it doesn't have to be. There are predictable, reliable and formulaic techniques that have a track record of proven results when applied correctly.
Joining us today to discuss this concept is Community Coach VP of Sales and Marketing Don Warfield, who is an outspoken advocate for Blue Sky utilization and an expert in the field. Also joining us is 3rdPlus founder Cynthia Thurlow, who provides some additional insight to the advantages of Blue Sky Selling and what it means to "Sell the Future." Together, Don and Cynthia outline the steps necessary to launch a successful Blue Sky Campaign in a fun, casual, and informative fashion.
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