Internalized Ageism with Cynthia and Derek

Do you know the term “internalized ageism”? Do you know how it impacts sales and marketing, warps the perspectives of your prospects and can make an immense difference in your own longevity? According to gerontology researchers Levy, Kunkel, and Kasl (2002), “Older individuals with more positive self-perceptions of aging lived 7.5 years longer than those with less positive self-perceptions of aging.”

Our 3rdThird Marketing creative director Derek Dujardin and principle at 3rdPlus, Cynthia Thurlow-Cruver, have spent the summer crisscrossing the country speaking at quite a few senior living conferences on the topic of internalized ageism and marketing. We decided it was time to capture what they learned about internalized ageism and highlight key takeaways that every savvy marketer needs to know.