Using Cultural Anthropology To Grow Business
Katarina Graffman holds a PhD in cultural anthropology, and is a pioneer of consumer anthropology in a commercial context. She’s worked with clients such as IKEA, Volvo, Bloomberg, Swedish radio and BBC among many others. She’s there to help them under...
Corporate Unplugged · Vesna Lucca
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Katarina Graffman holds a PhD in cultural anthropology, and is a pioneer of consumer anthropology in a commercial context. She’s worked with clients such as IKEA, Volvo, Bloomberg, Swedish radio and BBC among many others. She’s there to help them understand consumer behaviour, preferences, and such like. But what is the real driver behind their eagerness to understand more about culture?
In this podcast:
- How big business uses cultural anthropology
- Consumer behaviour misconceptions
- How Katarina works
- Understanding Gen Z
- Default thinking and sense making
Links:
Hosted on Acast. See acast.com/privacy for more information.