Power of repositioning. Daring to change
Annica Eklund, CEO of Bolon, a design-led, world-renown flooring brand. Annica talks about the power of repositioning the brand, flirting with a new kind of business, dream collaborations, what she wrote on a napkin to Giorgio Armani, and what happened...
Corporate Unplugged · Vesna Lucca
October 1, 201723m 49s
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Show Notes
Annica Eklund, CEO of Bolon, a design-led, world-renown flooring brand. Annica talks about the power of repositioning the brand, flirting with a new kind of business, dream collaborations, what she wrote on a napkin to Giorgio Armani, and what happened the day she dared to change.
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