Constantly Trying to Drive Positive Change
Scott Goodson is the author of Uprising: How to Build a Brand and Change the World By Sparking Cultural Movements, the founder of creative agency StrawberryFrog and the person who brought movement marketing to the world. His groundbreaking work involve...
Corporate Unplugged · Vesna Lucca
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Show Notes
Scott Goodson is the author of Uprising: How to Build a Brand and Change the World By Sparking Cultural Movements, the founder of creative agency StrawberryFrog and the person who brought movement marketing to the world. His groundbreaking work involves award-winning movement campaigns and innovative communications for some of the world’s most iconic brands. Today he talks about the strong appeal of purpose, empathy-based marketing, the immeasurable power of movements, why advertising has become obsolete, a response to corporate culture, why being an anthropologist will help your business, authenticity vs greenwashing, and the strange power of confidence.
On today’s podcast:
- The strong appeal of purpose
- Building strategies from empathy
- What sparks movements
- Why advertising has become obsolete
- Movement marketing vs corporate culture
- Being an anthropologist will benefit your business
- Authenticity vs greenwashing
- More optimism is needed
Links:
- StrawberryFrog
- Uprising Movements
- Uprising: How to Build a Brand-and Change the World-By Sparking Cultural Movements
- Uprising!!! Podcast
Full show notes at: http://corporateunplugged.com/podcast/
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