So You Have an Awesome Business Idea…
Not every business idea is a winner. (Ever heard of the Keurig Kold?) Tom Schryver, executive director for the Center for Regional Economic Advancement at Cornell, joins host Chris Wofford to discuss common pitfalls for new ventures and ways to increase your chances for success.
Cornell Keynotes · Tom Schryver, Chris Wofford
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As the executive director for the Center for Regional Economic Advancement at Cornell (CREA) and a visiting lecturer at the Cornell Johnson Graduate School of Management, Tom Schryver helps entrepreneurs launch and scale new ventures—by starting with a solid idea.
In this episode of the Cornell Keynotes podcast from eCornell, Schryver and host Chris Wofford discuss the components of good product concepts and more.
Tune in to learn how to:
- Align with a five-point rubric for a good business idea
- Start with a solution or start with a problem
- Take an experimentalist approach
- Test assumptions about product ideas
- Create a business thesis and elevator pitch
- Validate ideas and use the Business Model Canvas
- Understand a minimum viable product
- Find an entrepreneurial community
- Time outreach to investors
- Handle setbacks
Learn more about building successful ventures in eCornell’s business and finance certificate programs, including Startup Funding and Finance and Business Management in STEM from Tom Schryver.
CREA is a division of Research & Innovation at Cornell.
Follow eCornell on YouTube, Facebook, Instagram, LinkedIn, TikTok, and X.