Drive Sales and Marketing Success with AI and Academic Theory
How can your organization leverage generative AI today to reach key goals? Clarence Lee, co-founder of Eisengard AI and a former professor at Cornell’s SC Johnson College of Business, joins host Chris Wofford to examine opportunities for the cutting-edge technology in sales and marketing.
Cornell Keynotes · Clarence Lee, Chris Wofford
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy. Lee, a former professor at Cornell’s SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices in this episode of the Cornell Keynotes podcast from eCornell.
In conversation with host Chris Wofford, Lee explores:
- The importance of prioritizing customer and stakeholder outcomes
- AI applications for customer lifetime value and customer-based corporate valuation
- How AI can help workers map their days
- Time freedom gained from AI
- The future of AI agents and possibilities of AI org charts
- Differences between smart AI and wise AI
- Personalized AI that knows you
- Sales and marketing pain points that can be addressed with AI
- Opportunities for AI to guide corporate leaders as external consulting firms do
- Retrieval-Augmented Generation (RAG) systems
- Mental modeling of what’s important — and what’s not — in accomplishing work tasks
- How AI frameworks could be used for eCornell learners
Discover the latest best practices for AI in eCornell certificate programs:
- Designing and Building AI Solutions
- Generative AI for Productivity
- AI Strategy
- AI for Digital Transformation
- Applied Machine Learning and AI
Additionally, Clarence Lee is an author of five marketing certificate programs:
Learn more about Lee on his website and get the latest updates from his company at eisengard.ai.
Books and authors mentioned in this episode:
- “Principles” by Ray Dalio
- “How Brands Grow” by Byron Sharp
- “Tribe of Mentors,” “Tools of Titans,” and “The 4-Hour Workweek” by Tim Ferriss
Did you enjoy this episode of the Cornell Keynotes podcast? Watch the Keynote.
Follow eCornell on YouTube, Facebook, Instagram, LinkedIn, TikTok, and X.