113: Empathy in Sales Conversations, Brent Keltner, Winalytics
Conversations with Women in Sales · Lori Richardson
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Show Notes
Top go-to-market teams are different. They create an authentic buyer journey by leading with buyer goals and payoffs rather their product across sales, marketing, and customer success . In this session, Brent (our very first male guest) talks about the power of empathy, communication skills, listening, and other traits women bring in big ways to sales conversations.
Brent is President of Winalytics and is focused on building go-to-market strategies across sales, marketing and customer success teams.