Smart devices have no impact on marketing… or do they?
Contrarian Marketing Podcast · Kevin Indig and Eli Schwartz
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Show Notes
Will new devices fundamentally change marketing?
71% of Americans say they check their phones within the first 10 minutes of waking up — Reviews.org
While we’re busy being addicted to smartphones, the tech industry is pushing more devices like smartwatches, fitness bands, pods and glasses. Tech research firm IDC predicts that the AR/VR market will grow by 8x to $26b by 2025.
The explosive growth of smart devices raises the question, “will devices fundamentally change marketing or not?”
✅Eli says yes, devices remove friction and make reaching consumers easier.
⛔Kevin says no, the fundamentals of marketing remain the same, only the format changes.
In this episode, we talk about:
* the impact of new devices on marketing
* whether new devices open new marketing channels
* the role of privacy for devices
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