208. How to Attract Reliable Staff in a Labor Shortage - Danny Kerr

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In 2025, there is one issue contractors talk to me about more than any other:

Hiring.

Getting good people to agree to—and show up to—an interview suddenly seems impossible.

You book five interviews and three no-show, one thinks they’re applying to be CEO and the other shows up drunk.

After conducting over 2,400 interviews for trades positions myself, I know the struggle.

That’s why I hosted a web class last month where I taught hundreds of contractors my system for attracting A-players and replacing time-wasters during the recruitment process.

We decided to release it on the podcast as a BONUS episode so more contractors can benefit.

Enjoy.

Episode Highlights:

• Learn why creating a hiring funnel is just as important as creating a sales funnel.
• Understand how to write job ads that actually attract the people you WANT.
• Get the winning interview strategy Danny refined while interviewing over 2,400 people for trades positions.

00:00-Intro

08:15-What part of hiring frustrates you the most?

09:28-Unpacking the hiring crisis

15:00-The lost opportunity cost of not having a solid hiring system

17:06-What a good hiring funnel looks like

19:26-Hiring tool 1: Ideal Candidate Profile

25:26-Hiring tool 2: Job Postings and Applicant Generation

34:08-Hiring tool 3: Interview Setup Call

42:52-Hiring tool 4: Behavioral Interviewing

47:44-Recap

50:57-Get more help systemizing your business

59:37-Q&A