
"Pay Attention to Tone & Context" with Will Murphy of MessagePath
Content Lab · IMPACT
February 1, 201940m 27sExplicit
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Show Notes
This may not seem like a big deal, but it blew my mind that Will Murphy had developed a piece of technology in MessagePath that tackles one of the biggest challenges marketers face -- so many of us know what to say, but we get tripped up by tone and context, or the how of what we're saying