Content Lab

There's no one single example of the most perfect and beautiful piece of helpful inbound content in existence that I can point to. However, I can tell you what you should be doing in every single piece of content you create, so you can rest easy knowing you’re being as helpful as possible.

What's the good, the bad, and the ugly of what it takes to create a piece of pillar content? Carina spills it all.

This is a must-listen episode. It's that simple. It's the foundation of content creation.

What is neuromarketing, and why does it matter? What does it mean to tap into "feelgood" chemicals while copywriting, and how do you avoid crossing over into the "feelbad" realm?

What does it mean to be conversational in email, and is it so drastically different than what many of us were doing before in newsletters?

According to Meghan Keaney Anderson, VP of Marketing for HubSpot, the internet has changed -- but what does that mean for those of us who care about content? Are our jobs in jeopardy? Does the quality of our content even matter anymore? How will Facebook, Google, and Amazon shape our strategies?

The One Thing & Weekly Awesome will return next week. This week, it's just sweet, sweet interview goodness with Jessie-Lee Nichols of IMPACT.

SEO is not the enemy of content. If you think that, you’re shooting yourself in the foot. Trust me, I know from experience.

“But I’m not a good writer.” If you’ve ever said that to someone -- or even just to yourself, as you stared hopelessly at a blank document your computer screen -- this episode is for you.

I invited Melanie Spring, a dear friend, as well as a brand strategist and speaker coach, to join me on this week's episode to unpack what brand storytelling really is, why it matters, and how to do it well. Whether you're a big brand or just a person who wants to share their message with the world, this episode is for you.

What does it mean to "own" the content for an organization? What are the lessons you don't want to have to learn the hard way, and what are the strategies for achieving success and making order out of content calendar chaos? Listen in to find out.

I saw Tamsen Webster speak on speaking at INBOUND two years ago. It was the last session on the last day, but it was still the most impactful session I saw the entire week. Listen to find out why.

How do you teach and not preach in your content? Emotional peanut butter. Listen to this conversation to learn what that means.

Why are workflows such a big problem? Well, there is no single answer to that question, and Rob Mills of GatherContent is going to help me sort it all out in this episode.

Pillar content is a complex topic that has prompted a lot of chatter in the inbound community. But it's also misunderstood. That's why I invited one of my absolute favorite fellow content nerds -- Justin Champion, content professor at the HubSpot Academy -- to help me make sense of it all.

Subscribe now! Episodes featuring Justin Champion of HubSpot, Tamsen Webster, Laura Belgray of Talking Shrimp, Ann Handley of MarketingProfs, Rob Mills of GatherContent, and more will be dropping soon.