Why Your Podcast Isn’t Growing w/ Seth Silvers (Alex Hormozi Podcast Producer)
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Show Notes
We’ve been chasing this episode for a long time, and it’s finally here!
Join us as we chat with the incredible Seth Silvers, the mastermind behind Alex and Leila Hormozi's podcasting empire and CEO of Story On Media.
In this episode, we dissect the intricate world of business podcasting.
Here’s a sneak peek of what you’ll discover:
- The THREE types of podcasts and why knowing which to choose is crucial for your business stage.
- Unlocking the secret metrics in Spotify and the golden insights they offer to supercharge your growth!
- Why the middle of the funnel might just be your podcast’s sweet spot.
- Seth’s insights on AI podcasting – innovation or imposter?
Embark on your podcasting journey focusing on data, audience clarity, and content mastery!
Enjoy!
Connect with Seth Silvers:
Website http://www.storyon.co/
Instagram https://www.instagram.com/sethsilvers/
LinkedIn https://www.linkedin.com/in/sethsilvers
Timestamped Overview:
00:00 Podcast Strategy and Data Insights
03:36 Contrasting Business Shows: Alex vs. Leila
06:55 "Intentional Podcast Launch Strategy"
11:29 "Podcast Success: Fun vs. Revenue"
14:20 Podcasting's Role in Sales Funnel
16:25 "Early Stage Business Growth Challenges"
19:30 Lack of Lead Capture Systems
23:17 Podcast as Business Expansion Tool
27:43 Frictionless Growth and Resource Optimization
31:24 Podcast Listener Data Insights Released
35:31 Podcast Binge Listening Boosted by RSS
39:01 Podcast Discovery Challenges
42:12 "Short Form Content's Crucial Role"
45:23 Podcast Production vs. Promotion Efforts
49:16 "Effective Marketing Follows Quality Content"
50:48 Assessing Show Quality Through Downloads
52:59 Podcasting: Craft vs. Tool Debate
56:24 Podcasting Done Right Guidance
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