Episode 88: Heading Into The Trough of Disillusionment
Content Inc. - The Podcast · Joe Pulizzi
September 29, 20156m 7s
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Show Notes
Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc., Joe Pulizzi breaks down where content marketing as a practice and industry falls today within the Hype Cycle and why this can be an opportunity for those that build a strategy and keep to a plan.