Episode 62: What If Your Content Was Gone?
Content Inc. - The Podcast · Joe Pulizzi
June 30, 20155m 27s
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Show Notes
If your content no longer existed, would your audience miss it? In this episode of Content Inc. Joe Pulizzi discusses the importance of creating audacious goals when it comes to your content marketing. To be a true player in your industry, it requires more than just "good enough" content. You need to set your sights on being the leading resource that provides content that would be truly missed if it no longer existed.