Episode 50: Don't Get Seduced By the Dark Side of Social Media
Content Inc. - The Podcast · Joe Pulizzi
May 19, 20155m 49s
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Show Notes
Social media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to build your own media and use social media as a driver to what you can control, making raving fans along the way. Leverage social media. Don't let it control your marketing model.