Episode 48: Two Fool-Proof Methods For Getting Content Inc. Buy-In
Content Inc. - The Podcast · Joe Pulizzi
May 12, 20155m 26s
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Show Notes
If you are still struggling with getting C-Suite buy-in on a content marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi breaks down the two methods he recommends for getting executive level buy-in to launch a content marketing strategy in your company. Learn how to use preparation, information and a little bit of research to your advantage that will get the decision makers to turn that no into a yes.