Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}
Content Inc. - The Podcast · Joe Pulizzi
January 19, 201513m 0s
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Show Notes
Launching products on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were quite new. In this episode of Content Inc., Joe Pulizzi has Brian share how he launched the first product for Copyblogger and how that initial process continues to evolve and grow the company. Learn why building your audience before you have a product is a critical component to a successful content driven business model.