Episode 109: The 5 Rings of Insight For Buyer Personas
Content Inc. - The Podcast · Joe Pulizzi
December 14, 20153m 34s
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Show Notes
In this episode of Content Inc., Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together a persona will be the foundation by which all of your content is created and distributed. Adele Revella has developed the 5 Rings of Insight for building buyer personas. Joe breaks down these insights and why they are critical for content marketing success.