Episode 104: What The Heck Is A Documented Content Marketing Strategy?
Content Inc. - The Podcast · Joe Pulizzi
November 24, 20156m 46s
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Show Notes
Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In this episode of Content Inc., Joe Pulizzi breaks down the key elements you need when developing a written content marketing strategy for your organization. This is a critical component to your content marketing success, so be sure to take the time and get it in writing.