215: Exploiting Your Content Marketing Hedgehog
Content Inc. - The Podcast · Joe Pulizzi
May 27, 20203m 39s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The hedgehog, in business, is what is different about you that propels your business success. For your marketing to work, there are four ways to exploit the hedgehog.
-------
Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.