
203: Stop "The Hustle" and Start "The Focus"
Content Inc. - The Podcast · Joe Pulizzi
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Joe talks about how we need to invest in our content marketing, not by producing more content, but by focusing on one thing we already do that's amazing (and make it that much better).
This could mean killing something else were working on...and frankly, there has never been a better time than now to do that. But choose wisely.
-------
Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.