How to Turn AI and Innovation into Real Business Value Through Strategic Venturing With Andrew Gaule

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Andrew Gaule has spent decades working at the intersection of strategy, innovation, and execution. From corporate innovation and venture building to AI-led business transformation, his work focuses on helping organisations move from ambition to results. He’s advised global corporates, startups, and investors on how to design new value chains, build ventures, and adopt AI in ways that actually improve productivity and decision-making. His background combines Cambridge Economics, an MBA, and hands-on leadership across board, CxO, and fractional roles.

In this episode, we’ll explore what consultants often get wrong about AI and innovation, how Andrew structures advisory work so it leads to action, and what it really takes to help clients adapt faster without chasing hype.

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Proposed Interview Structure:

1. What originally pulled you into consulting and strategic advisory work?

2. Today, what is the core problem you personally focus on solving for your clients, and why does that problem matter so much to you?

3. Who are your ideal clients now, and who usually has to be involved on their side for a consulting engagement like yours to succeed?

4. How do clients typically find you today, and what has worked best for building trust and authority at board and CxO level? Current Acquisition Channels: Referral, Content, Podcast (hosting) Sub Question: You’ve hosted over 250 podcast episodes yourself, how do you see podcasts as a marketing tool for consultants and advisors in this space?

5. Your work often involves complex change and senior stakeholders. How do you personally navigate long sales cycles and bring consulting opportunities to a clear “yes”?

6. Once a client starts working with you, how do you make sure they keep coming back, and what do you deliberately do to build long-term advisory relationships rather than one-off projects?

7. Where do you currently find yourself most stuck or challenged as a consultant and strategic advisor, if at all, especially given how fast AI and innovation are moving?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Andrew Gaule

Website Link: http://www.aimava.com/

Connect with Andrew Gaule on LinkedIn

LinkedIn link: https://www.linkedin.com/in/andrew-gaule-aimava/

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