How to Make AI Deliver Real Results by Fixing the Knowledge Foundation With Jason Kaufman

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Jason Kaufman builds AI that businesses can trust. As CEO of Zaon Labs and long-time AI strategy advisor at Irrevo, he works with mid-market and enterprise teams to solve a problem most consultants overlook: AI doesn’t fail because of bad prompts, it fails because of fragmented knowledge. Before founding Zaon Labs, Jason led enterprise knowledge and content initiatives at companies like T-Mobile, Expedia, and Disney. He understands the operational side of transformation, the governance, the change management, the taxonomy, and the metrics that make systems sustainable.

Today, through Zaon.ai, he helps organizations capture prompts, institutional knowledge, and expert insight so AI systems produce predictable outcomes. The focus isn’t experimentation. It’s operational excellence.

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Proposed Interview Structure:

1. What originally pulled you into consulting, and how did you move from knowledge management into AI strategy?

2. What specific problem are you helping clients solve today around AI and knowledge, and why does it matter so much to you personally to fix that?

3. Who are your ideal clients today, and who inside the organization typically owns the decision to bring you in?

4. You’ve been in the knowledge space for decades. How do clients find you today, and what has worked best to generate consistent demand? Current Acquisition Channels: Cold outreach Sub Question: What’s your take on podcasting as a marketing tool in the AI and consulting space?

5. Enterprise AI sales cycles can be long and political. How do you move from “interesting idea” to real budget and executive buy-in?

6. Once a client engages with you, how do you structure the relationship so they keep coming back? What do you do specifically to build long-term trust and recurring work?

7. Where do you find yourself most stuck right now as the CEO of Zaon Labs and a long-time AI consultant, if at all?

8. Looking ahead, where do you see the biggest opportunity for enterprise AI strategy and knowledge-driven consulting over the next few years?

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Know more about Jason Kaufman

Website Link: http://www.irrevo.com/

Connect with Jason Kaufman on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jasonmkaufman/

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