How to Help Small Business Owners Keep More Cash Through Profit Clarity With Brent Halfwassen

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Brent works with small business owners who are excellent at their craft but have plateaued. They’re busy, they’re working hard, but the cash doesn’t reflect the effort. His focus is simple and direct: help them understand their numbers, regain control, and build businesses that actually pay them back. With more than 30 years of experience across startups, corporate finance (including GE Healthcare), real estate development, nonprofit leadership, and small business ownership, Brent blends financial rigor with practical entrepreneurship.

As a CFA charterholder and Certified Entrepreneurial Mindset Facilitator, he brings both analytical depth and behavioral insight. He’s coached more than 1,000 entrepreneurs and decision-makers, leads pitch preparation programs for first-time fundraisers, and hosts the Entrepreneur Encounters podcast. His message is consistent: hustle has an expiration date. Real growth requires clarity, structure, and disciplined financial thinking.

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Proposed Interview Structure:

1. Brent, you launched your first business at age 10 and later worked in corporate finance at GE Healthcare. What pulled you into coaching entrepreneurs full-time?

2. What specific problem are you helping your clients solve today, and why does it matter so much to you personally to solve that problem?

3. Who are your ideal clients today? Are they early-stage founders, established main street businesses, lifestyle entrepreneurs, and who’s typically making the buying decision?

4. You’re active locally, you run workshops, and you host the Entrepreneur Encounters podcast. What has worked best for you to attract new business? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: As a podcast host yourself, what role do you think podcasting plays in marketing for coaches and consultants?

5. Many small business owners are skeptical of coaching until they feel real pain. How do you structure your sales conversations to move from interest to commitment?

6. You’ve coached 1,000+ entrepreneurs, how do you retain clients and build long-term relationships where they keep coming back as they grow?

7. Where do you find yourself most stuck right now as a consultant and business coach (if at all), growth, positioning, delivery, or something else?

8. Looking ahead, where do you see the biggest opportunity for helping small business owners turn effort into profit over the next few years?

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Know more about Brent Halfwassen

Website Link: https://mkebusinesscoach.com/

Podcast: https://podcasts.apple.com/us/podcast/entrepreneur-encounters/id1647013103

Connect with Brent Halfwassen on LinkedIn

LinkedIn link: https://www.linkedin.com/in/brenthalfwassen/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/