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How to Help Clients Launch AI Products Faster Through a Funnel-First MVP System With Cyril Coste

How to Help Clients Launch AI Products Faster Through a Funnel-First MVP System With Cyril Coste

Consulting Leaders · GHA Marketing

January 23, 202634m 19s

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Show Notes

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Cyril sits at an interesting intersection: enterprise-grade digital transformation experience and hands-on startup execution. He’s led large-scale transformation work across global brands, and now focuses on getting MVPs shipped quickly, without the usual “feature bloat” and months of guessing. At Growth Debunked, his approach is simple and disciplined: Idea → MVP → Funnel → Customers → Growth.

The key point for consulting firm owners is the ordering. Cyril doesn’t treat marketing as a “later” problem, the funnel and acquisition system are part of the build, not a separate project after launch. We’ll talk about what actually changes when AI compresses product work (and how consultants can adapt), how to validate scope in days instead of quarters, and what a “traction guarantee” implies operationally: systems, onboarding, retention, and execution cadence.

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Proposed Interview Questions:

1. What got you into digital transformation and product in the first place, and what pulled you toward startup-style execution?

2. Today, what’s the core problem you solve for founders, in one sentence? Why do you care so much about it?

3. Who are your ideal clients right now (industry, stage, profile), and who’s usually the real decision-maker?

4. When Growth Debunked is winning, where do leads actually come from? What’s worked best that a consulting firm owner can copy? Current Aquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What do you think about podcasts as a marketing tool for the consulting/coaching space, and what makes them work or fail?

5. A lot of consulting and product work has long cycles and lots of “almost yes.” How do you typically bring it home? What do you say or show to create confidence?

6. You talk about guaranteeing outcomes. Concretely, how do you retain clients and keep them coming back, what do you do to build long-term relationships instead of one-off builds?

7. Where do you find yourself most stuck right now as a product partner and funnel strategist. whether it’s positioning, delivery capacity, client acquisition, or something else (if at all)?

8. The era of non-technical PM is changing fast. Where do you see the biggest opportunities in AI + product launches over the next few years?

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Know more about Cyril Coste

Website Link: https://www.growthdebunked.com/

Connect with Cyril Coste on LinkedIn

LinkedIn link: https://www.linkedin.com/in/cyrilcoste/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/