How to Drive Measurable Performance Through Culture & Leadership Alignment With Toby Bassford

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Toby Bassford has spent over two decades working at the intersection of leadership, culture, and organisational performance. As Founder and MD of Tillon, he partners with founders, executives, and leadership teams to help them build healthier organisations that actually perform, not through off-the-shelf frameworks, but through honest conversations and intentional leadership.

Before founding Tillon, Toby held senior executive roles including Chief People Officer and VP People & Culture at CloudFactory, where he led global teams of thousands and helped scale culture alongside rapid growth. He has also spent several years as a Partner at GiANT Worldwide, developing leaders across sectors.

In this episode, we explore what it really takes to help organisations change, how consultants can position culture work as a commercial lever, win trust with senior leaders, and build a consulting practice that balances humanity with results.

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Proposed Interview Structure:

1. What originally got you into leadership and organisational consulting?

2. What specific problems are you most often helping leaders and organisations solve today, and why do those matter to you?

3. Who are your ideal clients at Tillon, and who tends to be the real decision-maker when it comes to culture and change work?

4. How do clients typically find you today, and what has worked best in building trust and demand for this kind of consulting? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool in the leadership and consulting space?

5. Culture and change work can be a hard sell with long cycles, how do you usually help clients move from interest to commitment?

6. Once a client starts working with you, how do you retain them over time, and what do you do deliberately to turn initial engagements into long-term relationships?

7. Where do you find yourself most stuck right now as a consultant and founder, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Toby Bassford

Website Link: https://www.tillon.co/

Connect with Toby Bassford on LinkedIn

LinkedIn link: https://www.linkedin.com/in/toby-bassford/

Apply to be a guest on Consulting Leaders:

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